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Consumer behaviour
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Journal of international marketing
144
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ECONIS (ZBW)
144
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1
Generative AI for video translation : consumer evaluation in international markets
Wahid, Risqo
;
Han, Jiseon
;
Nizar Fauzan
;
Karjaluoto, Heikki
- In:
Journal of international marketing
34
(
2026
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10015597392
Saved in:
2
Executive insights in the age of AI and global disruption : navigating change, technology, and strategy
Gregory, Gary
;
Li, Yuli
;
Solanki, Vijay
- In:
Journal of international marketing
34
(
2026
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10015597393
Saved in:
3
What is international marketing? : a look at the present, the future, and new initiatives in jim
Ozsomer, Aysegul
- In:
Journal of international marketing
34
(
2026
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10015597390
Saved in:
4
Unpacking the role of ethical leadership in the era of sustainable development goals and values-based marketing
Tolstoy, Daniel
;
Hånell, Sara Melén
;
Ghauri, Pervez N.
- In:
Journal of international marketing
33
(
2025
)
2
,
pp. 19-38
Persistent link: https://www.econbiz.de/10015433338
Saved in:
5
Should global brands engage in brand activism?
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of international marketing
33
(
2025
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015340297
Saved in:
6
Consumer xenocentrism and well-being : conspicuous consumption orientation, brand addiction, and self-esteem
Diamantopoulos, Adamantios
;
Matarazzo, Michela
;
Mrad, Mona
- In:
Journal of international marketing
33
(
2025
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10015340319
Saved in:
7
The Journal of International Marketing on consumer vulnerability, social class, and resilience
Davvetas, Vasileios
- In:
Journal of international marketing
33
(
2025
)
3/4
,
pp. 44-47
Persistent link: https://www.econbiz.de/10015597382
Saved in:
8
Global events demand global data : COVID-19 crisis responses and the future of selling and sales management around the globe
Rouziou, Maria
;
Bolander, Willy
;
Peesker, Karen
; …
- In:
Journal of international marketing
33
(
2025
)
2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10015433344
Saved in:
9
Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Mazer, Alex
;
Tyler, …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10015165177
Saved in:
10
A good signal : how firms can utilize country of origin as a strategic analytical tool
Rahman, Rafid Ur
;
Heinberg, Martin
;
Banerjee, Sourindra
; …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 43-64
Persistent link: https://www.econbiz.de/10015165187
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