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Corporate reputation
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Balmer, John M. T.
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
16
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ECONIS (ZBW)
16
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1
Managing the multiple identities of the corporation
Balmer, John M. T.
;
Greyser, Stephen A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 15-29)
.
2003
Persistent link: https://www.econbiz.de/10001761912
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2
Corporate identity: the myth and the reality
Olins, Wally
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 53-65)
.
2003
Persistent link: https://www.econbiz.de/10001761918
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3
Make the most of your corporate identity
Margulies, Walter
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 66-76)
.
2003
Persistent link: https://www.econbiz.de/10001761926
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4
Organizational identity
Albert, Stuart
;
Whetten, David
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 77-105)
.
2003
Persistent link: https://www.econbiz.de/10001761929
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5
The effect of organizational structure on corporate identity management
Stuart, Helen
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 106-123)
.
2003
Persistent link: https://www.econbiz.de/10001761934
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6
Corporate identity and corporate communications: creating a competitive advantage
Balmer, John M. T.
;
Gray, Edmund R.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 124-135)
.
2003
Persistent link: https://www.econbiz.de/10001761939
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7
Corporate void
Bernstein, David
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 153-160)
.
2003
Persistent link: https://www.econbiz.de/10001761948
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8
The management of corporate communication
Riel, Cees B. M. van
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 161-170)
.
2003
Persistent link: https://www.econbiz.de/10001761952
Saved in:
9
Image and substance: from symbolic to behavioral relationships /James Grunig
Grunig, James
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 204-222)
.
2003
Persistent link: https://www.econbiz.de/10001761962
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10
The reputational landscape
Fombrun, Charles J.
;
Riel, Cees B. M. van
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 223-233)
.
2003
Persistent link: https://www.econbiz.de/10001761968
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