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Marketing management
9
Marketingmanagement
9
Marketing
5
Beziehungsmarketing
3
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3
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3
Relationship marketing
3
Theorie
3
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Peattie, Ken
2
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The marketing book
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ECONIS (ZBW)
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1
Relationship marketing
O'Malley, Lisa
;
Tynan, Caroline
- In:
The marketing book
,
(pp. 32-52)
.
2003
Persistent link: https://www.econbiz.de/10001725080
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2
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-86)
.
2003
Persistent link: https://www.econbiz.de/10001725087
Saved in:
3
Strategic marketing planning: theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 87-116)
.
2003
Persistent link: https://www.econbiz.de/10001725112
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4
Consumer decision making: process, level and style
Foxall, Gordon R.
- In:
The marketing book
,
(pp. 119-141)
.
2003
Persistent link: https://www.econbiz.de/10001725137
Saved in:
5
Business-to-business marketing: organizational buying behaviour, relationships and networks
Turnbull, Peter W.
;
Leek, Sheena
- In:
The marketing book
,
(pp. 142-170)
.
2003
Persistent link: https://www.econbiz.de/10001725140
Saved in:
6
Marketing research
Webb, John
- In:
The marketing book
,
(pp. 171-196)
.
2003
Persistent link: https://www.econbiz.de/10001725142
Saved in:
7
Quantitive methods in marketing
Moutinho, Luiz
;
Meidan, Arthur
- In:
The marketing book
,
(pp. 197-245)
.
2003
Persistent link: https://www.econbiz.de/10001725144
Saved in:
8
Market segmentation
Evans, Martin
- In:
The marketing book
,
(pp. 246-283)
.
2003
Persistent link: https://www.econbiz.de/10001725151
Saved in:
9
Managing the marketing mix
Doyle, Peter
- In:
The marketing book
,
(pp. 287-313)
.
2003
Persistent link: https://www.econbiz.de/10001725157
Saved in:
10
New product development
Hart, Susan
- In:
The marketing book
,
(pp. 314-341)
.
2003
Persistent link: https://www.econbiz.de/10001725162
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