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Beziehungsmarketing
83
Relationship marketing
83
Consumer behaviour
61
Konsumentenverhalten
61
Customer satisfaction
28
Kundenzufriedenheit
28
Dienstleistungsqualität
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relationship marketing
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trust
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Markentreue
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Viral marketing
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Virales Marketing
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Article
101
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English
101
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Amoako, George Kofi
2
Fazli-Salehi, Reza
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Petzer, Daniël Johannes
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Pilny, Henrietta Leonie
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
101
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ECONIS (ZBW)
101
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1
The impact of technology on a firm's relational ecosystem : revisiting relationship marketing in the modern age
Riley, Jen
;
Nicewicz-Scott, Kate
- In:
Journal of relationship marketing : innovations and …
24
(
2025
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10015590774
Saved in:
2
How attitudes translate to loyalty : an integrative model in service relationship marketing
Akhgari, Mehdi
;
Bruning, Edward R.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
4
,
pp. 356-391
Persistent link: https://www.econbiz.de/10015190440
Saved in:
3
Effects of customer relationship termination and customer involvement on new product development outcomes in the business-to-business market
Uno, Mai
;
Yamashita, Yuko
;
Fukukawa, Kyoko
- In:
Journal of relationship marketing : innovations and …
25
(
2026
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10015590804
Saved in:
4
Unveiling the power of virtual influencers : impact of content and credibility on consumer engagement and purchase intentions
Angmo, Padma
;
Mahajan, Rachna
;
Ranjitha, G. P.
- In:
Journal of relationship marketing : innovations and …
25
(
2026
)
1
,
pp. 58-89
Persistent link: https://www.econbiz.de/10015590807
Saved in:
5
Enhancing customer-salesperson relationships : the role of salesperson behavioral traits and relational cohesion in the banking sector
Nath, Yuvaraj
;
Kumar, Praveen
;
Pradeep, M. P.
- In:
Journal of relationship marketing : innovations and …
25
(
2026
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10015590805
Saved in:
6
Digital orientation and company's performance : the mediating role of relational capacity
Silva, Pedro Mendonça
;
Santos, J. F.
;
Pêgo, Renata
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 238-253
Persistent link: https://www.econbiz.de/10014422294
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7
A bibliometric review of research on customer commitment
Chaichana Ampornklinkaew
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 254-298
Persistent link: https://www.econbiz.de/10014422297
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8
Leadership style and market orientation : the mediating role of internal marketing
Awwad, Mohammad Suleiman
;
Mohammad Lafi, Farah
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014422298
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9
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
10
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
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