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Consumer behaviour
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Mirosa, Miranda
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
162
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All
ECONIS (ZBW)
162
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1
Food safety risk and visual attention : the moderating effect of prototype perception and social distance
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Teixeira, Rafael
; …
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
5
,
pp. 135-153
Persistent link: https://www.econbiz.de/10015049454
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2
Nutritional profile and consumers' perceptions of cereal bars
Saraiva, Magda
;
Garrido, Margarida Vaz
;
Viegas, Cláudia
; …
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
3
,
pp. 89-103
Persistent link: https://www.econbiz.de/10014566261
Saved in:
3
Requirements of environmentally-aware consumers on the implementation and communication of sustainability measures in the beverage industry : a qualitative Kano-model approach
Maász, Christopher
;
Kroll, Luisa
;
Lingenfelder, Michael
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10014566274
Saved in:
4
A means-end chain approach to investigate consumer motives for the choice of bread made from heritage cereals
Wang, Wen-Xiu
;
Hempel, Corinna
;
Roosen, Jutta
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10014513547
Saved in:
5
Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas
;
Stenius, Minna
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
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6
Designing package labels for upcycled food products in Japan : case study of broccoli stem snack
Seo, Yuna
;
Mori, Ryota
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
6/7
,
pp. 171-188
Persistent link: https://www.econbiz.de/10015182988
Saved in:
7
The matching effects of advertising strategies on enhancing consumer trials of insect-based foods
Meng, Yue
;
Li, Liwei
;
Fan, Jieqiong
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
8/9
,
pp. 256-279
Persistent link: https://www.econbiz.de/10015183002
Saved in:
8
Computational analysis of superfood representations in news media
Gandhi, Natasha
;
Meyer, Caroline
;
Bogdanski, Piotr
; …
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 270-290
Persistent link: https://www.econbiz.de/10014443966
Saved in:
9
From fatigue fighter to heartburn healer : the evolving marketing of a functional beverage in Sweden
O'Hagan, Lauren Alex
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10013550341
Saved in:
10
Quick and simple : exploring the effect of different heuristic cues on food labelling
Torres-Peña, Francisco José
;
Garrido-Castro, Elisa
; …
- In:
Journal of food products marketing : innovations in …
31
(
2025
)
1/5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015519613
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