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Managing customer relationships : a strategic framework
30
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ECONIS (ZBW)
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CRM: the customer's view
Barnes, James G.
- In:
Managing customer relationships : a strategic framework
,
(pp. 51-56)
.
2004
Persistent link: https://www.econbiz.de/10002184443
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2
The trust equation: generating customer trust
Green, Charles H.
- In:
Managing customer relationships : a strategic framework
,
(pp. 72-78)
.
2004
Persistent link: https://www.econbiz.de/10002184453
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3
The Internet's role in customer identification: betting on Amazon
Alsop, Stewart
- In:
Managing customer relationships : a strategic framework
,
(pp. 97-98)
.
2004
Persistent link: https://www.econbiz.de/10002184460
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4
Role of smart markets in managing relationships with customers
Glazer, Rashi
- In:
Managing customer relationships : a strategic framework
,
(pp. 103-112)
.
2004
Persistent link: https://www.econbiz.de/10002184470
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5
Integrated marketing communications and CRM: friends or foes?
Schultz, Don E.
- In:
Managing customer relationships : a strategic framework
,
(pp. 172-179)
.
2004
Persistent link: https://www.econbiz.de/10002184504
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6
Using e-mail to build customer value
Scruggs, Derek
- In:
Managing customer relationships : a strategic framework
,
(pp. 196-203)
.
2004
Persistent link: https://www.econbiz.de/10002184508
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7
Wireless rules: how new mobile technologies will transform CRM
Newell, Fred B.
- In:
Managing customer relationships : a strategic framework
,
(pp. 208-212)
.
2004
Persistent link: https://www.econbiz.de/10002184529
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8
Permission marketing
Godin, Seth
- In:
Managing customer relationships : a strategic framework
,
(pp. 217-223)
.
2004
Persistent link: https://www.econbiz.de/10002184534
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9
Privacy issues for the information age
Stailey, Josh W.
;
Scruggs, Stacey
- In:
Managing customer relationships : a strategic framework
,
(pp. 223-228)
.
2004
Persistent link: https://www.econbiz.de/10002185015
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10
Individual privacy and data protection
Ponemon, Larry A.
- In:
Managing customer relationships : a strategic framework
,
(pp. 228-232)
.
2004
Persistent link: https://www.econbiz.de/10002185026
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