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Marketing education and the real world and Dynamic marketing in a changing world
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Toward the development of consumer behavior theory
Robertson, Thomas S.
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Ward, Scott
- In:
Marketing education and the real world and Dynamic …
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(pp. 57-64)
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1972
Persistent link: https://www.econbiz.de/10003663489
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Social interaction patterns of the elderly consumer
Schiffman, Leon G.
- In:
Marketing education and the real world and Dynamic …
,
(pp. 445-451)
.
1973
Persistent link: https://www.econbiz.de/10003670287
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