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Search: isPartOf_id:10002128073
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Consumer behaviour
114
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114
Internet marketing
113
Online-Marketing
113
Social Web
79
Social web
79
Online retailing
45
Online-Handel
45
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41
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37
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37
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33
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social media
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Fortin, David R.
5
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Lee, Chunsik
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
200
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ECONIS (ZBW)
200
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New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
2
Understanding the role of personality traits on Facebook intensity
Hatzithomas, Leonidas
;
Misirlis, Nikolaos
;
Boutsouki, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10012105480
Saved in:
3
The role of cloud computing and citizens relationship management in digital government transformation
Nanos, Ioannis
;
Papaioannou, Eugenia
;
Androutsou, Efthymia
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 120-136
Persistent link: https://www.econbiz.de/10012105482
Saved in:
4
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
5
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
6
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
7
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
Saved in:
8
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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9
Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
Saved in:
10
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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