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Understanding and managing customers
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ECONIS (ZBW)
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Customers, quality and exchange
Lowe, Robin
- In:
Understanding and managing customers
,
(pp. 3-23)
.
2005
Persistent link: https://www.econbiz.de/10002377873
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2
The marketing environment
Baker, Jeanette
- In:
Understanding and managing customers
,
(pp. 49-75)
.
2005
Persistent link: https://www.econbiz.de/10002377875
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3
Building information on the customer
Hill, Debbie
- In:
Understanding and managing customers
,
(pp. 76-106)
.
2005
Persistent link: https://www.econbiz.de/10002377876
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4
How customers are segmented and organised
Dawson, Chris
- In:
Understanding and managing customers
,
(pp. 137-162)
.
2005
Persistent link: https://www.econbiz.de/10002377878
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5
Customers' perceptions of quality
Lowe, Robin
- In:
Understanding and managing customers
,
(pp. 188-211)
.
2005
Persistent link: https://www.econbiz.de/10002377880
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6
Customer-led communications
Radford, Rod
- In:
Understanding and managing customers
,
(pp. 245-272)
.
2005
Persistent link: https://www.econbiz.de/10002377882
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7
Developing and managing customer relationships
Kelly, Simon
- In:
Understanding and managing customers
,
(pp. 273-304)
.
2005
Persistent link: https://www.econbiz.de/10002377883
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8
Who is the customer?
Doole, Isobel
- In:
Understanding and managing customers
,
(pp. 24-48)
.
2005
Persistent link: https://www.econbiz.de/10002377874
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9
Why organisations need to understand customer behaviour
Lancaster, Peter
- In:
Understanding and managing customers
,
(pp. 109-136)
.
2005
Persistent link: https://www.econbiz.de/10002377877
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10
What the customer is looking for
Godson, Mark
- In:
Understanding and managing customers
,
(pp. 163-187)
.
2005
Persistent link: https://www.econbiz.de/10002377879
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