Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10002454921
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Theorie
4
Theory
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Experiment
2
Information behaviour
2
Informationsverhalten
2
Werbung
2
Brand
1
Brand image
1
Brand management
1
Cognition
1
Decision
1
Decision theory
1
Economics of information
1
Emotion
1
Entscheidung
1
Entscheidungstheorie
1
Feldforschung
1
Field research
1
Information
1
Informationsökonomik
1
Innovation
1
Kognition
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Motivation
1
New product development
1
Produktentwicklung
1
Psychology of advertising
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
18
Book section
18
Language
All
English
18
Author
All
Kardes, Frank R.
3
Fitzsimons, Gavan J.
2
Posavac, Steven S.
2
Brendl, C. Miguel
1
Brock, Timothy C.
1
Brunel, Frédéric F.
1
Chandrashekaran, Murali
1
Chun, Woo Young
1
Cours, Deborah A.
1
Cronley, Maria L.
1
Dimofte, Claudiu V.
1
Eighmey, John
1
Florack, Arnd
1
Goodstein, Ronald Charles
1
Gosejohann, Stefanie
1
Grewal, Rajdeep
1
Herr, Paul M.
1
Jorgensen, Brian K.
1
Kruglanski, Arie W.
1
Laufer, Daniel
1
Machin, Jane E.
1
March, Roger
1
Markman, Arthur B.
1
Mazzocco, Philip J.
1
Nantel, Jacques
1
Rotte, Kristin
1
Rucker, Derek D.
1
Sanbonmatsu, David M.
1
Scarabis, Martin
1
Sengupta, Jaideep
1
Silvera, David H.
1
Siu, Wanda
1
Spencer, Steven J.
1
Strahan, Erin J.
1
Tietje, Brian C.
1
Vargas, Patrick T.
1
Woodside, Arch G.
1
Wyer, Robert S.
1
Yalch, Richard F.
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
18
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 3-36)
.
2005
Persistent link: https://www.econbiz.de/10003113299
Saved in:
2
Marketing by mistake : the unintended consequences of consumer research
Machin, Jane E.
;
Fitzsimons, Gavan J.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 81-95)
.
2005
Persistent link: https://www.econbiz.de/10003113310
Saved in:
3
Toward a unified implicit brand theory
Tietje, Brian C.
;
Brunel, Frédéric F.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 135-153)
.
2005
Persistent link: https://www.econbiz.de/10003113324
Saved in:
4
Advancing theory on consumer plans, actions, and how marketing information affects both
March, Roger
;
Woodside, Arch G.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 155-179)
.
2005
Persistent link: https://www.econbiz.de/10003113328
Saved in:
5
Using implementation intensions to increase new product consumption : a field experiment
Kardes, Frank R.
;
Cronley, Maria L.
;
Posavac, Steven S.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 219-233)
.
2005
Persistent link: https://www.econbiz.de/10003113335
Saved in:
6
Regulatory focus and consumer information processing
Florack, Arnd
;
Scarabis, Martin
;
Gosejohann, Stefanie
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 235-263)
.
2005
Persistent link: https://www.econbiz.de/10003113336
Saved in:
7
Subliminal priming and persuasion : how motivation affects the activation of goals and the persuasiveness of messages
Strahan, Erin J.
;
Spencer, Steven J.
;
Zanna, Mark P.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 267-280)
.
2005
Persistent link: https://www.econbiz.de/10003113339
Saved in:
8
Consumer responses to false information : is believability necessary for persuasion?
Dimofte, Claudiu V.
;
Yalch, Richard F.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 281-296)
.
2005
Persistent link: https://www.econbiz.de/10003113344
Saved in:
9
Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.
;
Rucker, Derek D.
;
Brock, Timothy C.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 297-317)
.
2005
Persistent link: https://www.econbiz.de/10003113349
Saved in:
10
The positive effects of negative advertising : it's a matter of time
Goodstein, Ronald Charles
;
Cours, Deborah A.
; …
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 319-330)
.
2005
Persistent link: https://www.econbiz.de/10003113350
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
