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Journal of targeting, measurement and analysis for marketing
133
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ECONIS (ZBW)
133
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Effective frequency estimates in local media planning practice
Makienko, Igor
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10009550811
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2
Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini
;
Dibb, Sally
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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3
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
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4
Impact of category management practices on customer satisfaction - findings from Kuwaiti grocery retail sector
Sharif, Khurram
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10009550818
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5
Drivers of three SMS ad responses
Riquelme, Hernan E.
;
Rios, Rosa E.
;
Al Enezi, Saleh O.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009550820
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6
Measuring consumer-based brand equity across brand portfolios : many-facet item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 254-260
Persistent link: https://www.econbiz.de/10009702554
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7
Cross-cultural equivalence of materialistic values scale (MVS) : an exploratory study between the United States and Thailand
Watchravesringkan, Kittichai
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 235-253
Persistent link: https://www.econbiz.de/10009702559
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8
Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez Salinas, Eva
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
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9
Marketing audits : the forgotten side of management?
Gama, António Pimenta da
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009702564
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10
The strategic analysis of online customers' repeat purchase intentions
Pokryshevskaya, Elena B.
;
Antipov, Evgeny A.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 203-211
Persistent link: https://www.econbiz.de/10009702566
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