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Großbritannien
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
294
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ECONIS (ZBW)
294
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1
New search term marketing case
Mayner, Jonathan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 344-348
Persistent link: https://www.econbiz.de/10010385962
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2
Germany finally moves on cookie laws
Schneider, Adrian
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 339-341
Persistent link: https://www.econbiz.de/10010385964
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3
ICO reports on its enforcement action
Gold, Sue
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 337-338
Persistent link: https://www.econbiz.de/10010385965
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4
Personality types and Facebook advertising : an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
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5
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
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6
Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
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7
eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
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8
Guest editorial: The e-marketing SIG (beta) manifesto : aligning research with practice in digital marketing
Wolny, Julia
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 288-289
Persistent link: https://www.econbiz.de/10010385970
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9
Imputing unknown competitor marketing activity with a Hidden Markov Chain
Haughton, Dominique
;
Hua, Guangying
;
Jin, Danny
;
Lin, John
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 276-287
Persistent link: https://www.econbiz.de/10010385971
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10
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/2014
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
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