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The handbook of marketing research : uses, misuses, and future advances
31
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ECONIS (ZBW)
31
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Trusted adviser : how it helps lay the foundations for insights
Grover, Rajiv
;
Vriens, Marco
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 3-17)
.
2006
Persistent link: https://www.econbiz.de/10003420092
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2
Structuring market research departments and processes for optimal impact
Vriens, Marco
;
Grover, Rajiv
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 18-32)
.
2006
Persistent link: https://www.econbiz.de/10003420096
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3
What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
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4
Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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6
Response biases in marketing research
Baumgartner, Hans
;
Steenkamp, Jan-Benedict E. M.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 95-109)
.
2006
Persistent link: https://www.econbiz.de/10003420105
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7
Online marketing research
Miller, Jeff
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 110-131)
.
2006
Persistent link: https://www.econbiz.de/10003420106
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8
Advanced techniques and technologies in online research
Smith, Scott M.
;
Smith, Jared
;
Allred, Chad R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 132-158)
.
2006
Persistent link: https://www.econbiz.de/10003420110
Saved in:
9
Sampling and weighting
Mallett, Dan
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 159-177)
.
2006
Persistent link: https://www.econbiz.de/10003420111
Saved in:
10
Dealing with missing data in surveys and databases
Vriens, Marco
;
Sinharay, Sandip
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 178-191)
.
2006
Persistent link: https://www.econbiz.de/10003420112
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