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Handbook of qualitative research methods in marketing
42
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ECONIS (ZBW)
42
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History of qualitative research methods in marketing
Levy, Sidney J.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 3-16)
.
2006
Persistent link: https://www.econbiz.de/10003445751
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2
Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 19-30)
.
2006
Persistent link: https://www.econbiz.de/10003445781
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3
The semiotic paradigm on meaning in the marketplace
Mick, David Glen
;
Oswald, Laura R.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 31-45)
.
2006
Persistent link: https://www.econbiz.de/10003445786
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4
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
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5
Qualitative research in advertising: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
Saved in:
6
Qualitative historical research in marketing
Witkowski, Terrence H.
;
Jones, D. G. Brian
- In:
Handbook of qualitative research methods in marketing
,
(pp. 70-82)
.
2006
Persistent link: https://www.econbiz.de/10003445797
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7
Researching the cultures of brands
Bengtsson, Anders
;
Ostberg, Jacob
- In:
Handbook of qualitative research methods in marketing
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003445800
Saved in:
8
Researching brands ethnographically: an interpretive community approach
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 94-105)
.
2006
Persistent link: https://www.econbiz.de/10003445802
Saved in:
9
Netnography 2.0
Kozinets, Robert V.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 129-142)
.
2006
Persistent link: https://www.econbiz.de/10003445811
Saved in:
10
Let's pretend: projective methods reconsidered
Rook, Dennis W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 143-155)
.
2006
Persistent link: https://www.econbiz.de/10003445813
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