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Year of publication
Subject
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Market research 19 Marktforschung 19 Befragung 13 Interview 13 Internet 5 Data collection 4 Datenerhebung 4 Consumer behaviour 3 Konsumentenverhalten 3 Postal sector 3 Postsektor 3 E-Mail 2 E-mail 2 Empirical method 2 Empirische Methode 2 Großbritannien 2 Sampling 2 Stichprobenerhebung 2 United Kingdom 2 Beziehungsmarketing 1 Classification 1 Consumers 1 Creativity 1 Gesundheit 1 Health 1 Jugendliche 1 Kauf 1 Klassifikation 1 Kreativität 1 Meinungsforschung 1 Opinion poll 1 Purchase 1 Qualitative Methode 1 Qualitative method 1 Relationship marketing 1 Statistical test 1 Statistischer Test 1 Telecommunications services 1 Telekommunikationsdienst 1 Test market 1
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Type of publication
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Article 24
Type of publication (narrower categories)
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Aufsatz im Buch 24 Book section 24
Language
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English 24
Author
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Adam, Stewart 1 Bachmann, Duane P. 1 Baron, Steve 1 Bergmann, Thomas J. 1 Bock, Timothy 1 Cibotti, Elaine 1 Clapper, Danial L. 1 Cobanoglu, Cihan 1 Crosby, Lawrence A. 1 Curasi, Carolyn Folkman 1 Dembkowski, Sabine 1 Elfrink, John 1 Fern, Edward F. 1 Fram, Eugene H. 1 Goulding, Christina 1 Greig, Ian D. 1 Hanmer-Lloyd, Stuart 1 Hannaford, William J. 1 Healey, Nigel 1 Ilieva, Janet 1 Izzo, George 1 Johnson, Sheree L. 1 Kellner, Peter 1 Kenyon, Alexandra J. 1 Langford, Barry E. 1 Madge, Clare 1 Marsden, Paul 1 Massey, Anne P. 1 McDonald, Heath 1 Meulemeester, Pascale 1 Montoya-Weiss, Mitzi M. 1 Moreo, Patrick J. 1 O'Connor, Henrietta 1 Perry, Chad 1 Quinn, Richard T. 1 Reid, Donna J. 1 Reid, Fraser J.M. 1 Riege, Andreas M. 1 Schillewaert, Niels 1 Schoenfeld, Gerald 1
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Published in...
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Fundamentals of marketing research ; Vol. 2 24
Source
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ECONIS (ZBW) 24
Showing 1 - 10 of 24
Cover Image
The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
Fern, Edward F. - 2007
Persistent link: https://www.econbiz.de/10003539042
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Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter; Wood, Michael - 2007
Persistent link: https://www.econbiz.de/10003539049
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On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.; Massey, Anne P.; Clapper, Danial L. - 2007
Persistent link: https://www.econbiz.de/10003539057
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"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta; Madge, Clare - 2007
Persistent link: https://www.econbiz.de/10003539059
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Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.; Reid, Fraser J.M. - 2007
Persistent link: https://www.econbiz.de/10003539062
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Nominal grouping sessions vs focus groups
Langford, Barry E.; Schoenfeld, Gerald; Izzo, George - 2007
Persistent link: https://www.econbiz.de/10003539068
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The shopping list studies and projective techniques : a 40-year view
Fram, Eugene H.; Cibotti, Elaine - 2007
Persistent link: https://www.econbiz.de/10003539081
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What 'healthy-living' means to consumers : trialling a new qualitative research technique
Marsden, Paul - 2007
Persistent link: https://www.econbiz.de/10003539097
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Processes of a case study methodology for postgraduate research in marketing
Perry, Chad - 2007
Persistent link: https://www.econbiz.de/10003539102
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Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
Riege, Andreas M. - 2007
Persistent link: https://www.econbiz.de/10003539108
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