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Fundamentals of marketing research ; Vol. 2
24
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ECONIS (ZBW)
24
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1
The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
Fern, Edward F.
-
2007
Persistent link: https://www.econbiz.de/10003539042
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2
Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter
;
Wood, Michael
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2007
Persistent link: https://www.econbiz.de/10003539049
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3
On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.
;
Massey, Anne P.
;
Clapper, Danial L.
-
2007
Persistent link: https://www.econbiz.de/10003539057
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4
"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta
;
Madge, Clare
-
2007
Persistent link: https://www.econbiz.de/10003539059
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5
Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.
;
Reid, Fraser J.M.
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2007
Persistent link: https://www.econbiz.de/10003539062
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6
Nominal grouping sessions vs focus groups
Langford, Barry E.
;
Schoenfeld, Gerald
;
Izzo, George
-
2007
Persistent link: https://www.econbiz.de/10003539068
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7
The shopping list studies and projective techniques : a 40-year view
Fram, Eugene H.
;
Cibotti, Elaine
-
2007
Persistent link: https://www.econbiz.de/10003539081
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8
What 'healthy-living' means to consumers : trialling a new qualitative research technique
Marsden, Paul
-
2007
Persistent link: https://www.econbiz.de/10003539097
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9
Processes of a case study methodology for postgraduate research in marketing
Perry, Chad
-
2007
Persistent link: https://www.econbiz.de/10003539102
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10
Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
Riege, Andreas M.
-
2007
Persistent link: https://www.econbiz.de/10003539108
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