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Year of publication
Subject
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Market research 9 Marktforschung 9 Theorie 7 Theory 7 Estimation theory 4 Schätztheorie 4 Consumer behaviour 3 Konsumentenverhalten 3 Regression analysis 3 Regressionsanalyse 3 Experiment 2 Multiple Regression 2 Multiple regression 2 Analysis of variance 1 Befragung 1 Betriebsgröße 1 Bibliometrics 1 Bibliometrie 1 Brand image 1 Brand management 1 Communication 1 Credibility 1 Cross-cultural relations 1 Data protection 1 Datenschutz 1 Economic model 1 Firm size 1 Fuzzy sets 1 Fuzzy-Set-Theorie 1 Glaubwürdigkeit 1 Heuristics 1 Heuristik 1 Interkulturelle Beziehungen 1 Internet 1 Interview 1 Kommunikation 1 Markenführung 1 Markenimage 1 Marketing 1 Meinungsforschung 1
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Type of publication
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Article 22
Type of publication (narrower categories)
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Aufsatz im Buch 22 Book section 22
Language
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English 22
Author
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Beltramini, Richard F. 3 Malhotra, Naresh K. 3 Grapentine, Terry 2 Kim, Sung S. 2 Sawyer, Alan G. 2 Agarwal, James 1 Agrarwal, James 1 Aguinis, Herman 1 Albaum, Gerald S. 1 Arie, Oded Gur 1 Ball, A. Dwayne 1 Beaty, James C. 1 Bergier, Michel 1 Boik, Robert J. 1 Buchanan, Bruce 1 Chan, Wai-Sum 1 Clark, Terry 1 Cox, Anthony D. 1 Cox, Dena 1 Durand, Richard M. 1 Huberty, Carl J. 1 Irwin, Julie Richt 1 Jain, Arun K. 1 Kellaris, James J. 1 Kent, Raymond A. 1 Leeflang, Peter 1 Mahajan, Vijay 1 Marshall, Roger 1 Mason, Charlotte H. 1 McClelland, Gary H. 1 Molton, Eric 1 Morris, John D. 1 Morrison, Donald G. 1 Patil, Ashutosh 1 Perreault, William D. 1 Peter, Jerome Paul 1 Peterson, Mark A. 1 Peterson, Robert A. 1 Pierce, Charles A. 1 Sharma, Subhash 1
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Published in...
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Fundamentals of marketing research ; Vol. 4 22
Source
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ECONIS (ZBW) 22
Showing 1 - 10 of 22
Cover Image
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003540499
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Managing outliers : qualitative issues in the handling of extreme observations in marketing research
Clark, Terry - 2007
Persistent link: https://www.econbiz.de/10003540534
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Cases as configurations : using combinatorial and fuzzy logic to analyse marketing data
Kent, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10003540543
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Managing missing data
Vriens, Marco; Molton, Eric - 2007
Persistent link: https://www.econbiz.de/10003540554
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Building models for marketing decisions : past, present and future
Leeflang, Peter; Wittink, Dick R. - 2007
Persistent link: https://www.econbiz.de/10003540557
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Sampling properties of rate questions with implications for survey research
Buchanan, Bruce; Morrison, Donald G. - 2007
Persistent link: https://www.econbiz.de/10003540569
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Statistical power and effect size in marketing research
Sawyer, Alan G.; Ball, A. Dwayne - 2007
Persistent link: https://www.econbiz.de/10003540630
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A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.; Albaum, Gerald S.; Beltramini, … - 2007
Persistent link: https://www.econbiz.de/10003540639
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul; Beltramini, Richard F. - 2007
Persistent link: https://www.econbiz.de/10003540641
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Multivariate analysis versus multiple univariate analyses
Huberty, Carl J.; Morris, John D.; Beltramini, Richard F. - 2007
Persistent link: https://www.econbiz.de/10003540645
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