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Year of publication
Subject
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Nonprofit marketing 9 Nonprofit-Marketing 9 Spain 8 Spanien 8 Social Marketing 6 Social marketing 6 Consumer behaviour 5 Konsumentenverhalten 5 Großbritannien 4 Higher education institution 4 Hochschule 4 Marketing management 4 Marketingmanagement 4 United Kingdom 4 Australia 3 Australien 3 Bulgaria 3 Bulgarien 3 Children 3 Corporate Social Responsibility 3 Corporate social responsibility 3 Customer satisfaction 3 Europa 3 Europe 3 Kinder 3 Kundenzufriedenheit 3 Marketing theory 3 Marketingtheorie 3 Public services 3 Quality management 3 Qualitätsmanagement 3 USA 3 United States 3 Öffentliche Dienstleistung 3 Beziehungsmarketing 2 Bibliometrics 2 Bibliometrie 2 Brand management 2 Communication 2 Cooperation 2
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Type of publication
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Article 46
Type of publication (narrower categories)
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Article in journal 46 Aufsatz in Zeitschrift 46 Case study 2 Fallstudie 2
Language
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English 46
Author
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Bigné Alcañiz, J. Enrique 2 Currás-Pérez, Rafael 2 Donovan, Robert J. 2 Pescud, Melanie 2 Pettigrew, Simone 2 Raposo, Mário 2 AlMarzouki, Amina 1 Ali-Choudhury, Rehnuma 1 Alvarado Herrera, Alejandro 1 Alves, Helena B. 1 Baghi, Ilaria 1 Belanche, Daniel 1 Bennett, Roger 1 Blery, Evangelia K. 1 Bouzas-Lorenzo, Ramón 1 Boyd Posey, Kristen 1 Brijnath, Bianca 1 Brito, Carlos Henrique Figueiredo e Melo de 1 Bürgisser, Sarah 1 Cabral, José S. 1 Camarero-Izquierdo, Carmen 1 Carvalho, Claudia 1 Casaló, Luis V. 1 Conraud-Koellner, Eva 1 Currás Pérez, Rafael 1 Curtis, Kerry P. 1 Drummond, Janine R. 1 Duarte, Paulo O. 1 Díaz-Méndez, Montserrat 1 Eagle, Lynne C. 1 Edwards, Jonathan 1 Flavián Blanco, Carlos 1 Gaidardjieva, Veneta 1 Garrido Samaniego, María José 1 Goh, Edmund 1 Gudelis, Dangis 1 Guogis, Arvydas 1 Gutiérrez Rodríguez, Pablo 1 Hayajneh, Yaseen Ahmed 1 Helmig, Bernd 1
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Published in...
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 46
Source
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ECONIS (ZBW) 46
Showing 1 - 10 of 46
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Ethics and conumption : a difficult balance
Díaz-Méndez, Montserrat - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003979156
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Children's perceived and ideal body images : social marketing implications
Pettigrew, Simone; Pescud, Melanie; Donovan, Robert J. - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 11-19
Persistent link: https://www.econbiz.de/10003979159
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Understanding university image : a structural equation model approach
Duarte, Paulo O.; Alves, Helena B.; Raposo, Mário - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
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On the relevance of accreditations of executive MBA programs : the perception of the customers
Helmig, Bernd; Bürgisser, Sarah; Lichtsteiner, Hans; … - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10003979164
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Marketing for a non-profit organization
Blery, Evangelia K.; Katseli, Efstathia; Tsara, Nertilda - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10003979166
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Towards a conceptual model for assessing the quality of public services
Carvalho, Claudia; Brito, Carlos Henrique Figueiredo e … - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10003979170
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Marketing through sport : a case of a religious organization
Lee, Seungbum - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 87-96
Persistent link: https://www.econbiz.de/10003979172
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Comparative analysis of cooperation mechanisms between power authorities and civil society institutions : by the cases of Russia and Great Britain
Stepanova, Alexandra - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 97-99
Persistent link: https://www.econbiz.de/10003979173
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Corporate social responsibility for sustainable service dominant logic
Sebhatu, Samuel Petros - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 195-196
Persistent link: https://www.econbiz.de/10008667910
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Blind people's association
Panda, Rajeev Kumar - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 185-190
Persistent link: https://www.econbiz.de/10008667912
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