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Year of publication
Subject
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Marketing theory 15 Marketingtheorie 15 Consumer behaviour 8 Konsumentenverhalten 8 Marketing management 7 Marketingmanagement 7 Market research 4 Marktforschung 4 Cultural sociology 2 Kultursoziologie 2 Lieferantenmanagement 2 Supplier relationship management 2 Advertising effects 1 Armut 1 B-to-B-Marketing 1 Behavior 1 Behavioral economics 1 Beziehungsmarketing 1 Business-to-business marketing 1 Decision 1 Decision theory 1 Entscheidung 1 Entscheidungstheorie 1 Environmental consciousness 1 Frauen 1 International marketing 1 Internationales Marketing 1 Poverty 1 Psychology of advertising 1 Relationship marketing 1 Scientific method 1 Social research 1 Sozialforschung 1 Theorie der Unternehmung 1 Theory of the firm 1 Umweltbewusstsein 1 Verhalten 1 Verhaltensökonomik 1 Werbepsychologie 1 Werbewirkung 1
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Type of publication
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Article 19
Type of publication (narrower categories)
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Aufsatz im Buch 19 Book section 19 Reprint 19
Language
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English 19
Author
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Håkansson, Håkan 2 Thompson, Craig J. 2 Webster, Frederick E. <Jr.> 2 Anderson, James C. 1 Anderson, Paul F. 1 Arnould, Erich J. 1 Bargh, John A. 1 Belk, Russell W. 1 Bettman, James R. 1 Cadogan, John W. 1 Diamantopoulos, Adamantios 1 Dobscha, Susan 1 Foxall, Gordon R. 1 Hill, Ronald Paul 1 Johanson, Jan 1 Johnson, Eric J. 1 Katona, George 1 Moorman, Christine 1 Ozanne, Julie L. 1 Payne, John W. 1 Shapiro, Benson P. 1 Wind, Yoram 1 Zaltman, Gerald 1 Östberg, Claes 1
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Published in...
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The impact of theory on representations of the consumer and the marketing organisation 19
Source
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ECONIS (ZBW) 19
Showing 1 - 10 of 19
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Rational behavior and econcomic behavior
Katona, George - 2008
Persistent link: https://www.econbiz.de/10003611109
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Behavioral decision research : a constructive processing perspective
Payne, John W.; Bettman, James R.; Johnson, Eric J. - 2008
Persistent link: https://www.econbiz.de/10003611112
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
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Consumer culture theory (CCT) : twenty years of research
Arnould, Erich J.; Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611237
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Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul - 2008
Persistent link: https://www.econbiz.de/10003611239
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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242
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Losing consciousness : automatic influences on consumer judgment, behavior, and motivation
Bargh, John A. - 2008
Persistent link: https://www.econbiz.de/10003611246
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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2008
Persistent link: https://www.econbiz.de/10003611261
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