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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
53
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ECONIS (ZBW)
53
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1
Modeling the brand equity using structural equation modeling
Chandrasekhar, S.
;
Sinha, Chabi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 3-12)
.
2007
Persistent link: https://www.econbiz.de/10003676888
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2
Perception towards branded jewellery : a study of working and non-working women
Parashar, Sapna
;
Narula, Sakshi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 13-21)
.
2007
Persistent link: https://www.econbiz.de/10003676894
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3
From CRM to CEM (Customer Experience Management) : the new marketing paradigm for competitive advantage
Ruparel, Neelima
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 22-36)
.
2007
Persistent link: https://www.econbiz.de/10003676900
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4
Patient-doctor relationship : an ethical dilemma
D'souza, Sunil
;
Tauro, Lavina
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 37-44)
.
2007
Persistent link: https://www.econbiz.de/10003676911
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Customer response towards online banking efforts for customer relationship management by public sector banks in India
Jadeja, Jayraj D.
;
Banerjee, Tanushri
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 45-56)
.
2007
Persistent link: https://www.econbiz.de/10003676917
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6
Creating and increasing customer value to enchance competitiveness
Bhatia, Deepa
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 57-65)
.
2007
Persistent link: https://www.econbiz.de/10003676922
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Viral marketing : new marketing paradigm
Dubey, Savita
;
Tiwari, Satya Vardhan
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 66-73)
.
2007
Persistent link: https://www.econbiz.de/10003677059
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8
Rural shopping behavior in developing countries : a case study of rural consumers of Republic of Rwanda
Nyamulinda, Bideri Ishuheri
;
Ganesan, P.
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 74-84)
.
2007
Persistent link: https://www.econbiz.de/10003677063
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E-business transition : structuring components of models for the emerging economies
Sundar, S.
;
Kannabiran, G.
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 85-95)
.
2007
Persistent link: https://www.econbiz.de/10003677072
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Enhancing customer experience in the knowledge economy
Khare, Arpita
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 96-107)
.
2007
Persistent link: https://www.econbiz.de/10003677075
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