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Globalisierung
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16
International marketing
12
Internationales Marketing
12
Multinationales Unternehmen
11
Transnational corporation
11
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8
Theory
8
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6
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Douglas, Susan P.
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International marketing ; Vol. 1
35
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ECONIS (ZBW)
35
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International business versus international marketing
Buckley, Peter J.
-
2008
Persistent link: https://www.econbiz.de/10003654947
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2
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
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3
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
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4
Executive insights : international marketing ; avoiding the seven deadly traps
Simmonds, K. R.
-
2008
Persistent link: https://www.econbiz.de/10003654964
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5
Perspectives : knowledge development in international marketing
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003654986
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6
What matters about internationalization : a market-based assessment
Christophe, Stephen E.
;
Lee, Hun
-
2008
Persistent link: https://www.econbiz.de/10003655042
Saved in:
7
The mechanism of internationalisation
Johanson, Jan
;
Vahlne, Jan-Erik
-
2008
Persistent link: https://www.econbiz.de/10003655047
Saved in:
8
The hierarchical model of market entry modes
Pan, Yigang
;
Tse, David K.
-
2008
Persistent link: https://www.econbiz.de/10003655209
Saved in:
9
Theories of internationalisation and their impact on market entry
Whitelock, Jeryl
-
2008
Persistent link: https://www.econbiz.de/10003655217
Saved in:
10
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
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