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Kellogg on advertising & media : the Kellogg School of Management
13
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ECONIS (ZBW)
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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2
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
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3
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
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4
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
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5
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
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6
Rethinking message strategies : the difference between thin and thick slicing
Lee, Angela
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 139-158)
.
2008
Persistent link: https://www.econbiz.de/10003755909
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7
Managing the unthinkable : what to do when a scandal hits your brand
Roehm, Michelle
;
Tybout, Alice M.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 159-177)
.
2008
Persistent link: https://www.econbiz.de/10003755910
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8
Managing public reputation
Diermeier, Daniel
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 178-195)
.
2008
Persistent link: https://www.econbiz.de/10003755919
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9
The contribution of public relations in the future
Caywood, Clarke
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 196-207)
.
2008
Persistent link: https://www.econbiz.de/10003755922
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10
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
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