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International review on public and non-profit marketing
361
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ECONIS (ZBW)
361
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Investigating donor attitudes toward e-philanthropy crowdfunding platforms : a preliminary study in Saudi Arabia
Altarteer, Samar
;
Bamoallem, Banan
- In:
International review on public and non-profit marketing
22
(
2025
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10015466751
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2
Reorienting DMO efforts to improve sustainability and reduce the perceived crowding of tourists visiting a destination
Fierro-Rubio, Paula
;
Sanz Blas, Silvia
;
Buzova, Daniela
- In:
International review on public and non-profit marketing
22
(
2025
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10015466754
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3
NGO's religious affiliation and donation intent : the role of missionary alarm and manipulative intent
Sevriugin, Sergei
;
Sheehan, Ben
- In:
International review on public and non-profit marketing
22
(
2025
)
2
,
pp. 349-371
Persistent link: https://www.econbiz.de/10015466802
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4
The role of engagement in retaining volunteers
Lorente, Jose M.
;
Küster, Inés
;
Vila, Natalia
- In:
International review on public and non-profit marketing
21
(
2024
)
4
,
pp. 1027-1055
Persistent link: https://www.econbiz.de/10015187352
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5
Perceived altruism in cause-related marketing
Lopes, Julia Maringoni
;
Bairrada, Cristela Maia
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 255-278
Persistent link: https://www.econbiz.de/10015080781
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How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús
;
Simón Sandoval, Pamela
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10015080782
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7
Are advertising campaigns for water conservation in Latin America persuasive? : a mixed-method approach
Sánchez, Carolina
;
Bianchi, Enrique Carlos
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 341-369
Persistent link: https://www.econbiz.de/10015080787
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8
In-kind donations : peculiarities and challenges of product philanthropy
Stötzer, Sandra
;
Kaltenbrunner, Katharina Anna
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 395-414
Persistent link: https://www.econbiz.de/10015080791
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9
Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland
Harken, Sonja
;
Mertins, Vanessa
;
Urselmann, Michael
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 511-538
Persistent link: https://www.econbiz.de/10015080795
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10
Pro-environmental behaviours of Generation Z : a cross-cultural approach
Juma-Michilena, Israel-Javier
;
Ruiz-Molina, Maria-Eugenia
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
3
,
pp. 1-29
Persistent link: https://www.econbiz.de/10015080799
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