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Year of publication
Subject
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Brand management 4 Markenführung 4 Brand 3 Consumer behaviour 3 Konsumentenverhalten 3 Markenartikel 3 Brand image 2 Markenimage 2 Corporate culture 1 Corporate reputation 1 Cultural identity 1 Firmenimage 1 International marketing 1 Internationales Marketing 1 Kulturelle Identität 1 Marketing management 1 Marketingmanagement 1 Measurement 1 Messung 1 Theorie 1 Theory 1 Unternehmenskultur 1 Welt 1 World 1
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Type of publication
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Book / Working Paper 4
Type of publication (narrower categories)
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Reprint 2
Language
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English 4
Author
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Elliott, Richard 4
Published in...
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Critical perspectives on business and management 4
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Cover Image
Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Cover Image
Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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