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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784479
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Measuring and managing brands
Elliott, Richard
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contributor
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2009
Persistent link: https://www.econbiz.de/10003784481
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Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784482
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Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784485
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