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Year of publication
Subject
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Preismanagement 22 Pricing strategy 22 Consumer behaviour 9 Konsumentenverhalten 9 Theorie 9 Theory 9 USA 3 United States 3 Comparison 2 Measurement 2 Messung 2 Preisdifferenzierung 2 Preistheorie 2 Price discrimination 2 Price theory 2 Vergleich 2 Arzneimittel 1 Bayes-Statistik 1 Bayesian inference 1 Brand 1 Bundling strategy 1 Cognition 1 Dienstleistungssektor 1 Distribution channel 1 Econometric model 1 Fertigungsprogramm 1 Game theory 1 Handelsmarke 1 India 1 Indien 1 Innovation 1 Interdependent preferences 1 Internet-Auktion 1 Kognition 1 Lebensstil 1 Leistungsbündel 1 Lieferantenmanagement 1 Lifestyle 1 Markenartikel 1 Market segmentation 1
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Type of publication
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Article 26
Type of publication (narrower categories)
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Aufsatz im Buch 26 Book section 26
Language
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English 26
Author
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Allenby, Greg M. 1 Amaldoss, Wilfred 1 Anderson, Eric T. 1 Chan, Tat 1 Chatterjee, Rabikar 1 Chen, Yuxin 1 Chintagunta, Pradeep K. 1 Datta, Sumon 1 Gupta, Sunil 1 Ho, Teck-Hua 1 Iyengar, Radha 1 Jagpal, Sharan 1 Jain, Sanjay 1 Jedidi, Kamel 1 Kadiyali, Vrinda 1 Kartono, Benjamin 1 Kimes, Sheryl E. 1 Kina, Samuel H. 1 Krishna, Aradhna 1 Liu, Hongju 1 Liu, Qing 1 Liu, Yong 1 Mahajan, Vijay 1 Mattila, Anna S. 1 Morwitz, Vicki 1 Narasimhan, Chakravarthi 1 Otter, Thomas 1 Park, Young-Hoon 1 Pauwels, Koen 1 Rao, Vithala R. 1 Ratchford, Brian Thomas 1 Seetharaman, P. B. 1 Shoemaker, Stowe 1 Shugan, Steven M. 1 Simester, Duncan 1 Srinivasan, Shuba 1 Su, Xuanming 1 Sudhir, K. 1 Thomas, Manoj 1 Venkatesh, R. 1
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Published in...
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Handbook of pricing research in marketing 26
Source
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ECONIS (ZBW) 26
Showing 1 - 10 of 26
Cover Image
Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.; Kartono, Benjamin - In: Handbook of pricing research in marketing, (pp. 9-36). 2009
Persistent link: https://www.econbiz.de/10003819627
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Willingness to pay : measurement and managerial implications
Jedidi, Kamel; Jagpal, Sharan - In: Handbook of pricing research in marketing, (pp. 37-60). 2009
Persistent link: https://www.econbiz.de/10003819663
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Measurement of own- and cross-price effects
Liu, Qing; Otter, Thomas; Allenby, Greg M. - In: Handbook of pricing research in marketing, (pp. 61-75). 2009
Persistent link: https://www.econbiz.de/10003819666
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Behavioral pricing
Krishna, Aradhna - In: Handbook of pricing research in marketing, (pp. 76-90). 2009
Persistent link: https://www.econbiz.de/10003819667
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Consumer search and pricing
Ratchford, Brian Thomas - In: Handbook of pricing research in marketing, (pp. 91-107). 2009
Persistent link: https://www.econbiz.de/10003819669
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Structural models of pricing
Chan, Tat; Kadiyali, Vrinda; Xiao, Ping - In: Handbook of pricing research in marketing, (pp. 108-131). 2009
Persistent link: https://www.econbiz.de/10003819672
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Heuristics in numerical cognition : implications for pricing
Thomas, Manoj; Morwitz, Vicki - In: Handbook of pricing research in marketing, (pp. 132-149). 2009
Persistent link: https://www.econbiz.de/10003819675
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Price cues and customer price knowledge
Anderson, Eric T.; Simester, Duncan - In: Handbook of pricing research in marketing, (pp. 150-166). 2009
Persistent link: https://www.econbiz.de/10003819677
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Strategic pricing of new products and services
Chatterjee, Rabikar - In: Handbook of pricing research in marketing, (pp. 169-215). 2009
Persistent link: https://www.econbiz.de/10003819727
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Product line pricing
Chen, Yuxin - In: Handbook of pricing research in marketing, (pp. 216-231). 2009
Persistent link: https://www.econbiz.de/10003819730
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