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Trust and new technologies : marketing and management on the Internet and mobile media
16
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ECONIS (ZBW)
16
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Consumer trust in electronic commerce : conceptualization and classification of trust building measures
Grabner-Kräuter, Sonja
;
Kaluscha, Ewald A.
- In:
Trust and new technologies : marketing and management …
,
(pp. 3-22)
.
2008
Persistent link: https://www.econbiz.de/10003770831
Saved in:
2
The importance of brand trust online
Ellonen, Hanna-Kaisa
;
Horppu, Marianne
;
Blomqvist, …
- In:
Trust and new technologies : marketing and management …
,
(pp. 23-39)
.
2008
Persistent link: https://www.econbiz.de/10003770832
Saved in:
3
Trusting the consumer avatar : an examination of trust and risk factors in electronic and virtual retailing
Boulakis, Michael
;
Papagiannnidis, Savvas
;
Fox, Helen
- In:
Trust and new technologies : marketing and management …
,
(pp. 40-55)
.
2008
Persistent link: https://www.econbiz.de/10003770833
Saved in:
4
Grey market e-shopping and trust building practices in China
De Kervenoael, Ronan
;
Aykac, D. Selcen O.
- In:
Trust and new technologies : marketing and management …
,
(pp. 56-73)
.
2008
Persistent link: https://www.econbiz.de/10003770834
Saved in:
5
Effect of gender on trust in online banking : a cross-national comparison
Kivijärvi, Marke
;
Laukkanen, Tommi
;
Cruz, Pedro
- In:
Trust and new technologies : marketing and management …
,
(pp. 74-90)
.
2008
Persistent link: https://www.econbiz.de/10003770836
Saved in:
6
Online auctions : a review of literature on types of fraud and trust building
Unsal, Fahri M.
;
Erickson, G. Scott
- In:
Trust and new technologies : marketing and management …
,
(pp. 91-107)
.
2008
Persistent link: https://www.econbiz.de/10003770839
Saved in:
7
Consumers' views on trust, risk, privacy and security in e-commerce : a qualitative analysis
Pennanen, Kyösti
;
Paakki, Minna-Kristiina
;
Kaapu, Taina
- In:
Trust and new technologies : marketing and management …
,
(pp. 108-123)
.
2008
Persistent link: https://www.econbiz.de/10003770842
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8
The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael
;
Hanley, Michael
- In:
Trust and new technologies : marketing and management …
,
(pp. 127-145)
.
2008
Persistent link: https://www.econbiz.de/10003770893
Saved in:
9
Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro
- In:
Trust and new technologies : marketing and management …
,
(pp. 146-164)
.
2008
Persistent link: https://www.econbiz.de/10003770895
Saved in:
10
Sources of trust in permission-based mobile marketing : a cross-country comparison
Karjaluoto, Heikki
;
Jayawardhena, Chanaka
;
Kuckertz, Andreas
- In:
Trust and new technologies : marketing and management …
,
(pp. 165-181)
.
2008
Persistent link: https://www.econbiz.de/10003770897
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