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Impact of influencer marketing on buying behaviour of millennials and generation Z

Sharma, Rimple; Sanu, Kumar - In: International journal of electronic customer … 15 (2025) 1/2, pp. 1-23

Persistent link: https://www.econbiz.de/10015413021

Integration of customer relationship management in e-commerce

Manjunath, K.V.; Thyagaraj, Madhuvaishnavi; Shreya, N. … - In: International journal of electronic customer … 15 (2025) 1/2, pp. 24-39

In the contemporary digital landscape, the interconnection between e-commerce and customer relationship management (CRM) is unmistakable. Both are intricately linked by their shared focus on managing customer interactions and elevating customer satisfaction. Emphasising data analysis and...

Persistent link: https://www.econbiz.de/10015413040

Critical success factors in implementing a CRM solution : a case study

Pissarra, Carlos; Gomes, Jorge; Romão, Mário Batista - In: International journal of electronic customer … 15 (2025) 1/2, pp. 40-72

Persistent link: https://www.econbiz.de/10015413044

Engaging customer in live-streaming commerce : the impact of interactivity and perceived value on trust

Amilia, Rizkia Ayu; Aprianingsih, Atik; Purwanegara, … - In: International journal of electronic customer … 15 (2025) 1/2, pp. 73-92

Persistent link: https://www.econbiz.de/10015413047

CRM strategies within small and medium family-owned businesses : a multiple case study

El Hail, Chifae; El Koraichi, Mustapha - In: International journal of electronic customer … 15 (2025) 1/2, pp. 93-115

Persistent link: https://www.econbiz.de/10015413054

Impact of logistic flows of service quality and delivery dimension towards customer satisfaction : an empirical study

Choudhary, Neha; Sinha, Anand Prasad; Mukherjee, Somnath - In: International journal of electronic customer … 15 (2025) 1/2, pp. 116-150

Persistent link: https://www.econbiz.de/10015413237

Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: International journal of electronic customer … 14 (2024) 2, pp. 103-127

Persistent link: https://www.econbiz.de/10015064307

Visual photography's influences on hotel selection : an analysis using e-booking as a comparative platform

Sánchez-Torres, Javier A.; Palacio-López, Sandra-Milena; … - In: International journal of electronic customer … 14 (2024) 2, pp. 128-142

Persistent link: https://www.econbiz.de/10015064308

The relationship between social media, willingness to interact and purchase intention of young Vietnamese towards an online movie streaming platform : a case study on FPT Play

Hong Minh Ngoc Tran; Nguyen Ngoc Phuong Anh; Ngoc Minh … - In: International journal of electronic customer … 14 (2024) 2, pp. 143-157

Persistent link: https://www.econbiz.de/10015064313

The impacts of value derived from Facebook interactions on political voting

Chourou, Ghada; Kbaier, Eya; Ben Amor, Nesrine; Ben … - In: International journal of electronic customer … 14 (2024) 2, pp. 158-180

Persistent link: https://www.econbiz.de/10015064321