Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10003784481
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
12
Marketingmanagement
12
Brand management
10
Markenführung
10
Brand
6
Markenartikel
6
Brand image
4
Markenimage
4
Advertising planning
3
Beziehungsmarketing
3
Relationship marketing
3
Target group
3
Werbeplanung
3
Zielgruppe
3
Brand extension
2
Competitive strategy
2
Markentransfer
2
Product differentiation
2
Product management
2
Produktdifferenzierung
2
Produktmanagement
2
Value analysis
2
Wertanalyse
2
Wettbewerbsstrategie
2
Advertising effects
1
Alkoholfreies Getränk
1
Bewertung
1
Business ethics
1
Canada
1
Cognition
1
Competitive advantage
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Economic culture
1
Evaluation
1
Fast Food
1
Fast food
1
more ...
less ...
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Aufsatz im Buch
22
Book section
22
Reprint
19
Language
All
English
22
Author
All
Keller, Kevin Lane
3
Barnard, Neil
2
Ehrenberg, Andrew S. C.
2
Farr, Andy
2
Aaker, David A.
1
Baldinger, Allan L.
1
Berry, Lisette
1
Biel, Alexander L.
1
Blair, Edward
1
Bloom, Helen
1
Carpenter, Gregory S.
1
Dawar, Niraj
1
Dowling, Grahame R.
1
Dyson, Paul
1
Echambadi, Raj
1
Farquhar, Peter H.
1
Fombrun, Charles J.
1
Glazer, Rashi
1
Han, Julia Y.
1
Heckler, Susan E.
1
Herr, Paul M.
1
Hollis, Nigel S.
1
Houston, Michael J.
1
Ijiri, Yuji
1
Jaworski, Bernard J.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Learned, Andrea
1
MacInnis, Deborah J.
1
Miller, Jon
1
Miller, Stephen
1
Márquez, Antonio
1
Nakamoto, Kent
1
Park, C. Whan
1
Park, Jon-won
1
Parker, Philip M.
1
Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
more ...
less ...
Published in...
All
Measuring and managing brands
22
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
4
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
5
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
6
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
7
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
8
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
9
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
10
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
