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Year of publication
Subject
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Marketing management 10 Marketingmanagement 10 Market entry 6 Markteintritt 6 Firm performance 5 Market 5 Markt 5 Unternehmensperformance 5 Beziehungsmarketing 3 Competitive advantage 3 Relationship marketing 3 Wettbewerbsvorteil 3 Innovation 2 Meta-Analyse 2 Meta-analysis 2 Strategic management 2 Strategisches Management 2 Welt 2 World 2 China 1 Competitive strategy 1 Data envelopment analysis 1 Data-Envelopment-Analyse 1 Experiment 1 Export sector 1 Exportwirtschaft 1 Hong Kong 1 Hongkong 1 Marketing 1 Organisatorischer Wandel 1 Organizational change 1 Theorie 1 Theory 1 Wettbewerbsstrategie 1
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Type of publication
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Article 16
Type of publication (narrower categories)
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Aufsatz im Buch 16 Book section 16 Reprint 15
Language
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English 16
Author
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Cadogan, John W. 2 Hult, G. Tomas M. 2 Carrillat, François A. 1 Chou, Christine 1 Cui, Charles C. 1 Dobni, C. Brooke 1 Ellis, Paul D. 1 Felton, Arthur P. 1 Han, Jin K. 1 Harris, Lloyd C. 1 Houston, Franklin S. 1 Jaramillo, Fernando 1 Jaworski, Bernard J. 1 Ketchen, David J. 1 Kim, Namwoon 1 Kohli, Ajay Kumar 1 Kuo, Jyh-huei 1 Lafferty, Barbara A. 1 Luffman, George A. 1 Lukas, Bryan A. 1 Matsuno, Ken 1 Mentzer, John T. 1 Morgan, Robert E. 1 Narver, John C. 1 Rodriguez Cano, Cynthia 1 Sahay, Arvind 1 Slater, Stanley F. 1 Srivastava, Rajendra Krishan 1 Story, Vicky M. 1 Tsai, Kuen-hung 1
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Published in...
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought 16
Source
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ECONIS (ZBW) 16
Showing 1 - 10 of 16
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Making the marketing concept work
Felton, Arthur P. - 2009
Persistent link: https://www.econbiz.de/10003835807
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The marketing concept : what it is and what it is not
Houston, Franklin S. - 2009
Persistent link: https://www.econbiz.de/10003835809
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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003835826
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Competitive strategy in the market-focused business
Slater, Stanley F.; Narver, John C. - 2009
Persistent link: https://www.econbiz.de/10003835836
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Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications
Dobni, C. Brooke; Luffman, George A. - 2009
Persistent link: https://www.econbiz.de/10003835840
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Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A. - 2009
Persistent link: https://www.econbiz.de/10003835842
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The effects of strategy type on the market orientation-performance relationship
Matsuno, Ken; Mentzer, John T. - 2009
Persistent link: https://www.econbiz.de/10003835853
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A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia; Carrillat, François A.; … - 2009
Persistent link: https://www.econbiz.de/10003835863
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Market orientation and performance : a meta-analysis and cross-national comparisons
Ellis, Paul D. - 2009
Persistent link: https://www.econbiz.de/10003835909
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Market-driven versus driving markets
Jaworski, Bernard J.; Kohli, Ajay Kumar; Sahay, Arvind - 2009
Persistent link: https://www.econbiz.de/10003835914
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