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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
16
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ECONIS (ZBW)
16
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1
Making the marketing concept work
Felton, Arthur P.
-
2009
Persistent link: https://www.econbiz.de/10003835807
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2
The marketing concept : what it is and what it is not
Houston, Franklin S.
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2009
Persistent link: https://www.econbiz.de/10003835809
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3
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
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2009
Persistent link: https://www.econbiz.de/10003835826
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4
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
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2009
Persistent link: https://www.econbiz.de/10003835836
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5
Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications
Dobni, C. Brooke
;
Luffman, George A.
-
2009
Persistent link: https://www.econbiz.de/10003835840
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6
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A.
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2009
Persistent link: https://www.econbiz.de/10003835842
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7
The effects of strategy type on the market orientation-performance relationship
Matsuno, Ken
;
Mentzer, John T.
-
2009
Persistent link: https://www.econbiz.de/10003835853
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8
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, François A.
; …
-
2009
Persistent link: https://www.econbiz.de/10003835863
Saved in:
9
Market orientation and performance : a meta-analysis and cross-national comparisons
Ellis, Paul D.
-
2009
Persistent link: https://www.econbiz.de/10003835909
Saved in:
10
Market-driven versus driving markets
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahay, Arvind
-
2009
Persistent link: https://www.econbiz.de/10003835914
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