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Preismanagement
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Anderson, Erin
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Marketing-mix strategies - distribution strategy and pricing strategy
18
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ECONIS (ZBW)
18
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Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin
;
Weitz, Barton A.
-
2009
Persistent link: https://www.econbiz.de/10003836373
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2
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
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3
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
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4
Multichannel marketing : mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
-
2009
Persistent link: https://www.econbiz.de/10003836423
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5
A distribution services appraoch for developing effective competitive strategies against "big box" retailers
Barber, Clifford S.
;
Tietje, Brian C.
-
2009
Persistent link: https://www.econbiz.de/10003836430
Saved in:
6
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
7
Conceptualising business relationships
Dubois, Anna
;
Håkansson, Håkan
-
2009
Persistent link: https://www.econbiz.de/10003836470
Saved in:
8
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
9
Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.
;
Wathne, Kenneth H.
;
Rokkan, Aksel I.
-
2009
Persistent link: https://www.econbiz.de/10003836514
Saved in:
10
Industrial pricing : theory and managerial practice
Noble, Peter M.
;
Gruca, Thomas S.
-
2009
Persistent link: https://www.econbiz.de/10003836518
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