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Varadarajan, P. Rajan
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Evolving and emerging issues in marketing strategy
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ECONIS (ZBW)
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Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
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2
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
3
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
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4
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
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2009
Persistent link: https://www.econbiz.de/10003836725
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5
Development of archetypes of international marketing strategy
Lim, Lewis K. S.
;
Acito, Frank
;
Rusetski, Alexander
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2009
Persistent link: https://www.econbiz.de/10003836998
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6
Requirements for successful marketing alliances
Rich, Michael K.
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2009
Persistent link: https://www.econbiz.de/10003836999
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7
Conceptualization of strategy in business networks : an assessment
Eng, Teck Yong
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2009
Persistent link: https://www.econbiz.de/10003837000
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8
Networks and competitive advantage : a synthesis and extension
Pillai, Kishore Gopalakrishna
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2009
Persistent link: https://www.econbiz.de/10003837001
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9
The boundaries of strategic corporate social responsibility
Lantos, Geoffrey P.
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2009
Persistent link: https://www.econbiz.de/10003837002
Saved in:
10
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003837003
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