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Marketing theory
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The SAGE handbook of marketing theory
27
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ECONIS (ZBW)
27
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
3
The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
Saved in:
4
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
5
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Chris
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
6
The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.
;
Hansen, Jared M.
- In:
The SAGE handbook of marketing theory
,
(pp. 111-126)
.
2010
Persistent link: https://www.econbiz.de/10003923094
Saved in:
7
Critical marketing - marketing in critical condition
Firat, A. Fuat
;
Tadajewski, Mark
- In:
The SAGE handbook of marketing theory
,
(pp. 127-150)
.
2010
Persistent link: https://www.econbiz.de/10003923109
Saved in:
8
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
9
Debates concerning the scientific method: social science theory and the philosophy of science
O'Shaughnessy, John
- In:
The SAGE handbook of marketing theory
,
(pp. 174-191)
.
2010
Persistent link: https://www.econbiz.de/10003923117
Saved in:
10
Shaping exchanges, performing markets: the study of market-ing practices
Araujo, Luis
;
Kjellberg, Hans
- In:
The SAGE handbook of marketing theory
,
(pp. 195-218)
.
2010
Persistent link: https://www.econbiz.de/10003923122
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