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Year of publication
Subject
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Deutschland 1 Electronic Commerce 1 Geschichte 2007 1 Handel 1 Internet 1 Klein- und Mittelbetrieb 1 Kundenmanagement/Beziehungsmanagement 1 Kundentreue 1 Marke 1 Markeninformation 1 RFID 1 Unternehmen 1
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Type of publication
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Book / Working Paper 4
Language
All
German 3 English 1
Author
All
Eifert, Dietmar 2 Müller, Günter 2 Pippow, Ingo 2 Gille, Daniel 1 Kundisch, Dennis 1 Ruch, Markus 1 Sackmann, Stefan 1 Strüker, Jens 1
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Published in...
All
IIG-Berichte 4
Source
All
USB Cologne (EcoSocSci) 4
Showing 1 - 4 of 4
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RFID-Report 2007 : die KMU-Perspektive
Gille, Daniel; Strüker, Jens - 2007
Persistent link: https://www.econbiz.de/10004907039
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Customer relationship management : Einsatz, Potentiale und Hürden in deutschen Unternehmen
Sackmann, Stefan; Kundisch, Dennis; Ruch, Markus - 2007
Persistent link: https://www.econbiz.de/10004889246
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Cover Image
Brand building on the internet : an empirical analysis
Eifert, Dietmar; Pippow, Ingo; Müller, Günter - 2003
Persistent link: https://www.econbiz.de/10004908586
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Cover Image
One-to-one marketing and customer loyalty in electronic commerce : an empirical analysis
Pippow, Ingo; Eifert, Dietmar; Müller, Günter - 2003
Persistent link: https://www.econbiz.de/10004908587
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