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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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From the Editor
In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 3-6
Persistent link: https://www.econbiz.de/10010068941
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2
Point of View
Sthanunathan, Stan
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 7-7
Persistent link: https://www.econbiz.de/10010068942
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3
Trendwatch: Custowners
Mason, Henry
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 8-7
Persistent link: https://www.econbiz.de/10010068943
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4
The lowdown on... 3D printers
Hirst, Nick
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 8-7
Persistent link: https://www.econbiz.de/10010068944
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5
Mythbuster: 'Typical' consumers
Binet, Les
;
Carter, Sarah
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 8-9
Persistent link: https://www.econbiz.de/10010068945
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6
GROCERY SHOPPING - Grocery shelf wars - Supermarket own-label products have prospered in the recession, but brands should stop focusing on price and promotion and fight back through innovation.
Street, Rod
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 10-12
Persistent link: https://www.econbiz.de/10010068946
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7
Point of View
Flatt, Molly
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 13-13
Persistent link: https://www.econbiz.de/10010068947
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8
TRENDS - 10 trends for 2013 - From the farming of the seas, the celebration of vice and the cathartic venting of spleens to the fashion for Nordicool, here are 10 trends to look out for in 2013.
Walker Smith, J
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 14-15
Persistent link: https://www.econbiz.de/10010068948
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9
INNOVATION - Learn to innovate from start-ups - Wieden+Kennedy's Portland Incubator Experiment collaboration with startups offers both agencies and brands valuable lessons for innovation in a connected age.
Gleeson, Renny
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 16-19
Persistent link: https://www.econbiz.de/10010068949
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10
Pervasive creativity - Creative innovation requires a working environment that awakens creativity in everyone in the organisation, encouraging what may seem silly ideas. That is how awarded campaigns such as 'The Return of Dictator Ben Ali' and 'Dove Ad Makeover' emerged.
Khai Meng, Tham
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 20-24
Persistent link: https://www.econbiz.de/10010068950
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