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Tadajewski, Mark
9
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5
Brodie, Roderick J.
5
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4
Brown, Stephen
4
Foxall, Gordon R.
4
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3
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3
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3
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Marketing theory
206
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OLC EcoSci
206
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1
Consumer behaviour analysis and ascripty to the explanation of consumer choice
Sigurdsson, Valdimar
- In:
Marketing theory
13
(
2012
)
1
,
pp. 133-135
Persistent link: https://www.econbiz.de/10010117111
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2
Comments on Foxall's "Intentionality, symbol, and situation in the interpretation of consumer choice"
Oliveira-Castro, Jorge M.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 129-132
Persistent link: https://www.econbiz.de/10010117112
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3
Intentionality, symbol, and situation in the interpretation of consumer choice
Foxall, Gordon R.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010117113
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4
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
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5
The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Marketing theory
13
(
2012
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10010117115
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6
Brandscapes of control? : surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
Wood, David Murakami
;
Ball, Kirstie
- In:
Marketing theory
13
(
2012
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010117116
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7
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10010117117
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8
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010117118
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9
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10010184397
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10
Consumption lives at the bottom of the pyramid
Piacentini, Maria
;
Hamilton, Kathy
- In:
Marketing theory
13
(
2013
)
3
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010184398
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