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Schultz, Don E.
58
Wyner, Gordon A.
54
Crosby, Lawrence A.
49
Smith, J.Walker
45
Oliva, Ralph A.
40
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39
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35
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Marketing management : a quarterly business management publication of the American Marketing Association
1,078
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OLC EcoSci
1,078
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1
INSIGHTS - Marketing Management columnists discuss key marketing topics.
In:
Marketing management : a quarterly business management …
21
(
2012
)
1
Persistent link: https://www.econbiz.de/10009960821
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2
SPOTLIGHT - The Fundamental Things Apply - An Exclusive Interview - John Deighton weighs in on social platforms, the ongoing publishing revolution and software engineers
In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 4-9
Persistent link: https://www.econbiz.de/10009960822
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3
"Many young marketers will be practicing their craft in the service of code-writing engineers whose world is one of binary states, true and false, efficiency and inefficiency. They need not only wisdom, but charisma and political adroitness."
In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 9-10
Persistent link: https://www.econbiz.de/10009960823
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4
Branding - Bears and Brands - Brands should be protected at any cost
Schultz, Don E
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009960824
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5
Loyalty - Philanthropic Relationships - The relationship marketing and management paradigm has much to offer when it comes to philanthropy
Crosby, Lawrence A
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009960825
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6
Global - Rationale for Export - Export awareness helps determine the need for export assistance
Czinkota, Michael
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10009960826
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7
The Now and the Next - Is your organization practicing concurrent marketing?
Cappello, Ron
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10009960827
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8
The Price is Right, or Is It? Why a premium price encourages an improvement-centric internal culture and a low-price strategy breeds a scarcity mentality
Wirthwein, Chris
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10009960828
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9
Tapping the Untapped - Marketers can learn from product preferences that are simply linked to consumers' physiology
Derval, Diana
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10009960829
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10
Crisis Diagnostics - Assessing brand damage, while restoring brand equity
Gregory, James R
;
Levick, Richard S
;
Reibstein, David
- In:
Marketing management : a quarterly business management …
21
(
2012
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10009960830
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