//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10008276106
Narrow search
Narrow search
Year of publication
From:
To:
Type of publication
All
Article
164
Language
All
English
164
Author
All
Rutherford, Brian N.
4
Arnold, Todd J.
3
Barnes, Donald C.
3
Beatty, Sharon E.
3
Donthu, Naveen
3
Fu, Frank Q.
3
Landry, Timothy D.
3
Schumann, David W.
3
Aggarwal, Praveen
2
Anitsal, Ismet
2
Ashley, Christy
2
Boles, James S.
2
Brown, James R.
2
Carrillat, François A.
2
Chaudhuri, Arjun
2
Collier, Joel E.
2
Crosno, Jody L.
2
Das, Neel
2
Flight, Richard L.
2
Franke, George R.
2
Geigenmüller, Anja
2
Goldsmith, Ronald E.
2
Greschuchna, Larissa
2
Huang, Lei
2
Hyman, Michael R.
2
Karande, Kiran
2
Kerr, Anthony H.
2
Ligas, Mark
2
Lueg, Jason E.
2
McQuitty, Shaun
2
Micu, Camelia C.
2
Nakamoto, Kent
2
Nakata, Cheryl
2
Oliver, Jason D.
2
Orth, Ulrich R.
2
Peterson, Robert A.
2
Ramirez, Edward
2
Reynolds, Kristy E.
2
Ringle, Christian M.
2
Roberts, James A.
2
more ...
less ...
Published in...
All
Journal of marketing theory and practice
164
Source
All
OLC EcoSci
164
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10010117349
Saved in:
2
The moderating influence of political involvement on voters' attitudes toward attack ads
Stone, George W.
;
Blodgett, Jeffrey G.
;
Nkonge, Japhet
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10010117350
Saved in:
3
An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark
;
Ford, John B.
;
Markowski, Edward
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10010117351
Saved in:
4
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010117352
Saved in:
5
Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit
;
Donthu, Naveen
;
Parvatiyar, Atul
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10010117353
Saved in:
6
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10010117354
Saved in:
7
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010117355
Saved in:
8
An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.
;
McDonald, Robert E.
;
Wilcox, James B.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 331-339
Persistent link: https://www.econbiz.de/10010184648
Saved in:
9
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10010184649
Saved in:
10
Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10010184650
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
//-->