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Article 164
Language
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English 164
Author
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Rutherford, Brian N. 4 Arnold, Todd J. 3 Barnes, Donald C. 3 Beatty, Sharon E. 3 Donthu, Naveen 3 Fu, Frank Q. 3 Landry, Timothy D. 3 Schumann, David W. 3 Aggarwal, Praveen 2 Anitsal, Ismet 2 Ashley, Christy 2 Boles, James S. 2 Brown, James R. 2 Carrillat, François A. 2 Chaudhuri, Arjun 2 Collier, Joel E. 2 Crosno, Jody L. 2 Das, Neel 2 Flight, Richard L. 2 Franke, George R. 2 Geigenmüller, Anja 2 Goldsmith, Ronald E. 2 Greschuchna, Larissa 2 Huang, Lei 2 Hyman, Michael R. 2 Karande, Kiran 2 Kerr, Anthony H. 2 Ligas, Mark 2 Lueg, Jason E. 2 McQuitty, Shaun 2 Micu, Camelia C. 2 Nakamoto, Kent 2 Nakata, Cheryl 2 Oliver, Jason D. 2 Orth, Ulrich R. 2 Peterson, Robert A. 2 Ramirez, Edward 2 Reynolds, Kristy E. 2 Ringle, Christian M. 2 Roberts, James A. 2
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Journal of marketing theory and practice 164
Source
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OLC EcoSci 164
Showing 1 - 10 of 164
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Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.; Das, Neel - In: Journal of marketing theory and practice 21 (2013) 1, pp. 103-112
Persistent link: https://www.econbiz.de/10010117349
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The moderating influence of political involvement on voters' attitudes toward attack ads
Stone, George W.; Blodgett, Jeffrey G.; Nkonge, Japhet; … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10010117350
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An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark; Ford, John B.; Markowski, Edward; … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10010117351
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The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag; Laverie, Debra A. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010117352
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Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit; Donthu, Naveen; Parvatiyar, Atul - In: Journal of marketing theory and practice 21 (2013) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10010117353
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Populence : exploring luxury for the masses
Granot, Elad; Russell, La Toya M.; Brashear-Alejandro, … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10010117354
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Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.; Reynolds, Kristy E.; Franke, George R. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10010117355
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An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.; McDonald, Robert E.; Wilcox, James B. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 331-339
Persistent link: https://www.econbiz.de/10010184648
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Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan; Klink, Richard R.; Guo, Jiansheng - In: Journal of marketing theory and practice 21 (2013) 3, pp. 319-329
Persistent link: https://www.econbiz.de/10010184649
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Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret; Solomon, Michael R. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 307-318
Persistent link: https://www.econbiz.de/10010184650
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