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Phau, Ian
15
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12
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11
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11
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11
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10
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10
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10
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10
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9
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9
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9
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8
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8
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8
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7
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7
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7
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7
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7
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
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5
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Marketing intelligence & planning
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1
Marketing innovation: a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010121858
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2
Is beauty in the eye of the beholder? Gender and beauty in the cosmetics sector: A comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010121859
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3
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10010121860
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4
The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
Mishra, Shashi Shekhar
;
Saji, K.B.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10010121861
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5
Challenges in Western-Chinese business relationships: the Chinese perspective
Jin, Byoungho
;
Yu, Hong
;
Kang, Ji Hye
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10010121862
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6
Relationship quality in business to business: a cross-cultural perspective from universities
Segarra-Moliner, Jose-Ramon
;
Moliner-Tena, Miguel-Angel
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10010121863
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7
The role of price satisfaction in managing customer relationships: the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10010121864
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8
The role of interaction quality and switching costs in premium banking services
Laksamana, Patria
;
Wong, David
;
Kingshott, Russel P.J.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10010121865
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9
Websites and revisiting behaviour: an investigation of the relative role of predictors
Craig-Lees, Margaret Anne
;
Harris, Jennifer
;
Maulana, …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 250-271
Persistent link: https://www.econbiz.de/10010121866
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10
Niche marketing research: status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10010121867
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