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Article 1,384
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Undetermined 1,384
Author
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Phau, Ian 15 Brennan, Ross 12 Hill, Jimmy 11 Kitchen, Philip J. 11 Lindgreen, Adam 11 Hillier, David 10 Jones, Peter 10 Kling, Nathan D. 10 Rowley, Jennifer 10 Herbig, Paul 9 Mitchell, Vincent-Wayne 9 Svensson, Göran 9 Clarke-Hill, Colin 8 Comfort, Daphne 8 Yavas, Ugur 8 Brown, Stephen 7 Harridge-March, Sally 7 Herbig, Paul A. 7 Li, Shuliang 7 Simkin, Lyndon 7 Carson, David 6 Catterall, Miriam 6 Gilmore, Audrey 6 Pheng, Low Sui 6 Pitt, Leyland 6 Trim, Peter R.J. 6 Adam, Stewart 5 Ashill, Nicholas J. 5 Brooksbank, Roger 5 Crick, Dave 5 Crosier, Keith 5 Duan, Yanqing 5 Fan, Ying 5 Maclaran, Pauline 5 Melewar, T.C. 5 Munnukka, Juha 5 Walsh, Gianfranco 5 Wong, Y.H. 5 Wright, Len Tiu 5 Ardley, Barry 4
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Marketing intelligence & planning 1,384
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OLC EcoSci 1,384
Showing 1 - 10 of 1,384
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Marketing innovation: a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010121858
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Is beauty in the eye of the beholder? Gender and beauty in the cosmetics sector: A comparative study of Indonesia and Korea
Kim, Jaeil; Han, WoongHee; Kim, DongTae; Paramita, Widya - In: Marketing intelligence & planning 31 (2013) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010121859
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The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar; Dash, Satyabhusan; Purwar, Prem Chandra - In: Marketing intelligence & planning 31 (2013) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10010121860
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The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
Mishra, Shashi Shekhar; Saji, K.B. - In: Marketing intelligence & planning 31 (2013) 2, pp. 160-178
Persistent link: https://www.econbiz.de/10010121861
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Challenges in Western-Chinese business relationships: the Chinese perspective
Jin, Byoungho; Yu, Hong; Kang, Ji Hye - In: Marketing intelligence & planning 31 (2013) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10010121862
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Relationship quality in business to business: a cross-cultural perspective from universities
Segarra-Moliner, Jose-Ramon; Moliner-Tena, Miguel-Angel; … - In: Marketing intelligence & planning 31 (2013) 3, pp. 196-215
Persistent link: https://www.econbiz.de/10010121863
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The role of price satisfaction in managing customer relationships: the case of financial services
Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; … - In: Marketing intelligence & planning 31 (2013) 3, pp. 216-228
Persistent link: https://www.econbiz.de/10010121864
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The role of interaction quality and switching costs in premium banking services
Laksamana, Patria; Wong, David; Kingshott, Russel P.J.; … - In: Marketing intelligence & planning 31 (2013) 3, pp. 229-249
Persistent link: https://www.econbiz.de/10010121865
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Websites and revisiting behaviour: an investigation of the relative role of predictors
Craig-Lees, Margaret Anne; Harris, Jennifer; Maulana, … - In: Marketing intelligence & planning 31 (2013) 3, pp. 250-271
Persistent link: https://www.econbiz.de/10010121866
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Niche marketing research: status and challenges
Toften, Kjell; Hammervoll, Trond - In: Marketing intelligence & planning 31 (2013) 3, pp. 272-285
Persistent link: https://www.econbiz.de/10010121867
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