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Broyles, S. Allen
3
Chandrashekaran, Rajesh
3
Chernatony, Leslie de
3
Estelami, Hooman
3
Gammoh, Bashar S.
3
Leingpibul, Thaweephan
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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The journal of product & brand management
170
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OLC EcoSci
170
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1
Uncovering attribute-based determinants of loyalty in cigarette brands
Krystallis, Athanasios
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10010122144
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2
An analysis of consumer reactions to green strategies
Borin, Norm
;
Lindsey-Mullikin, Joan
;
Krishnan, R.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10010122145
Saved in:
3
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10010122146
Saved in:
4
Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice
Gamliel, Eyal
;
Herstein, Ram
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10010122147
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5
Building brands through brand alliances: combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10010122148
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6
Warranty implementation and evaluation: a global firm's case
Oumlil, A. Ben
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10010122149
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7
Reassessing retailers' usage of partially comparative pricing
Mohammed, Shazad Mustapha
;
Miniard, Paul W.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10010122150
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8
Optimal pricing for the growth of innovations with direct network externalities: an agent-based approach
Nejad, Mohammad G.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10010122151
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9
Corporate motive and fit in cause related marketing
Moosmayer, Dirk C.
;
Fuljahn, Alexandre
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10010138846
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10
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10010138847
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