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951
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951
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Homburg, Christian
22
Kumar, V.
13
Grewal, Dhruv
10
Bharadwaj, Sundar G.
9
Heide, Jan B.
9
Hunt, Shelby D.
9
Rust, Roland T.
9
Tellis, Gerard J.
9
Mahajan, Vijay
8
Moorman, Christine
8
Pauwels, Koen
8
Srinivasan, Raji
8
Ahearne, Michael
7
Kohli, Ajay K.
7
Lehmann, Donald R.
7
Luo, Xueming
7
Netemeyer, Richard G.
7
Singh, Jagdip
7
Srivastava, Rajendra K.
7
Steenkamp, Jan-Benedict E.M.
7
Stremersch, Stefan
7
Varadarajan, P.Rajan
7
Ailawadi, Kusum L.
6
Grewal, Rajdeep
6
Hoyer, Wayne D.
6
Jayachandran, Satish
6
Lusch, Robert F.
6
Morgan, Neil A.
6
Anderson, Erin
5
Atuahene-Gima, Kwaku
5
Chandy, Rajesh K.
5
Day, George S.
5
Fornell, Claes
5
Lilien, Gary L.
5
Mittal, Vikas
5
Raghunathan, Rajagopal
5
Skiera, Bernd
5
Tsiros, Michael
5
Urban, Glen L.
5
Venkatesan, Rajkumar
5
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Journal of marketing
951
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OLC EcoSci
951
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1
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
Lukas, Bryan A
;
Whitwell, Gregory J
;
Heide, Jan B
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010065493
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2
Relationship Velocity: Toward A Theory of Relationship Dynamics
Palmatier, Robert W
;
Houston, Mark B
;
Dant, Rajiv P
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010065494
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3
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
Bezawada, Ram
;
Pauwels, Koen
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10010065495
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4
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10010065496
Saved in:
5
Defining, Measuring, and Managing Business Reference Value
Kumar, V
;
Andrew Petersen, J
;
Leone, Robert P
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10010065497
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6
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Ludwig, Stephan
;
de Ruyter, Ko
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10010065498
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7
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10010065499
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8
The Innovator's License: A Latitude to Deviate from Category Norms
Barone, Michael J
;
Jewell, Robert D
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-119
Persistent link: https://www.econbiz.de/10010065500
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9
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
Hui, Sam K
;
Jeffrey Inman, J
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010089700
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10
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
Mintz, Ofer
;
Currim, Imran S
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10010089701
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