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Hart, Susan
40
Baker, Michael J.
26
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19
Hewer, Paul
18
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15
Brownlie, Douglas
12
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11
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11
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10
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10
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10
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9
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9
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9
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9
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8
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8
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7
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7
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7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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Journal of marketing management : MM
1,510
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1,510
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1
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 735-754
Persistent link: https://www.econbiz.de/10010155782
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2
Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 755-771
Persistent link: https://www.econbiz.de/10010155783
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3
Ethical claims and labelling: An analysis of consumers' beliefs and choice behaviours
Hoek, Janet
;
Roling, Nicole
;
Holdsworth, David
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 772-792
Persistent link: https://www.econbiz.de/10010155784
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4
Would you believe it? A detailed investigation of believability in comparative price advertising
Devlin, James F.
;
Ennew, Christine T.
;
McKechnie, Sally
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 793-811
Persistent link: https://www.econbiz.de/10010155785
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5
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K
;
Swami, Sanjeev
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 812-835
Persistent link: https://www.econbiz.de/10010155786
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6
Fashion creation and diffusion: The institution of marketing
Atik, Deniz
;
Frat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 836-860
Persistent link: https://www.econbiz.de/10010155787
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7
Co-production and self-service: The application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 861-881
Persistent link: https://www.econbiz.de/10010155788
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8
Authenticating by re-enchantment: The discursive making of craft production
Hartmann, Benjamin J.
;
Ostberg, Jacob
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 882-911
Persistent link: https://www.econbiz.de/10010155789
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9
The community brand paradigm: A response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 912-932
Persistent link: https://www.econbiz.de/10010155790
Saved in:
10
Young adults and binge drinking: A Bakhtinian analysis
Hackley, Chris
;
Bengry-Howell, Andrew
;
Griffin, Christine
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7
,
pp. 933-949
Persistent link: https://www.econbiz.de/10010155791
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