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Entrepreneurship-Ansatz
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McAuley, Andrew
4
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Journal of research in marketing and entrepreneurship : JRME
48
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OLC EcoSci
48
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1
The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers
Boonchoo, Pattana
;
Wadeson, Nigel
;
Tsang, Denise
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10010185178
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2
Entrepreneurial marketing and social value creation in Turkish art industry : an ambidextrous perspective
Özdemir, Özge Gökbulut
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10010185179
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3
Entrepreneurial marketing : conceptual exploration and link to performance
Solé, Mar
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010185180
Saved in:
4
Entrepreneurial education : meeting needs better
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010185181
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5
Relationship between entrepreneurship, innovation and performance : comparing small and medium-size enterprises
Ndubisi, Nelson Oly
;
Iftikhar, Khurram
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 214-236
Persistent link: https://www.econbiz.de/10010147171
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6
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10010147172
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7
Entrepreneurial groups in Ireland and Wales : a preliminary typology of entrepreneurs using a marketing segmentation approach
Dowell, David John
;
Dawson, Chris
;
Fuller-Love, Nerys
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10010147173
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8
Entrepreneurial marketing and accommodation businesses in East Peninsular Malaysia
Jaafar, Mastura
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10010147174
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9
Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10010147175
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10
Lost or just at a crossroads : is entrepreneurship the way forward for marketing?
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 161-166
Persistent link: https://www.econbiz.de/10009897793
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