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Year of publication
Subject
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KMU 27 SME 27 Marketing 9 Marketing management 8 Marketingmanagement 8 Globalisierung 4 Globalization 4 Competitive advantage 3 Entrepreneurship 3 Entrepreneurship approach 3 Großbritannien 3 United Kingdom 3 Wettbewerbsvorteil 3 Betriebliches Umfeld 2 Business environment 2 Consumer behaviour 2 Konsumentenverhalten 2 Social Web 2 Social web 2 Strategic management 2 Strategisches Management 2 Advertising planning 1 Africa 1 Afrika 1 Beziehungsmarketing 1 Brand management 1 Brauerei 1 Brewery 1 Business ethics 1 Business network 1 Business start-up 1 Classification 1 Competition 1 Competitive strategy 1 Consultancy services 1 Core competency 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Cost estimation 1 Dienstleistungsqualität 1
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Type of publication
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Article 27
Type of publication (narrower categories)
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Aufsatz im Buch 27 Book section 27 Case study 22 Fallstudie 22
Language
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English 27
Author
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Gbadamosi, Ayantunji 2 Hinson, Robert 2 Madichie, Nnamdi O. 2 Omar, Maktoba 2 Padmore, Jo 2 Simpson, Mike 2 Taylor, Nick 2 Akunuri, Jaya 1 Analogbei, Mathew 1 Bamber, David 1 Bathgate, Ian K. 1 Dadzie, Kofi Q. 1 Doole, Isobel 1 Ekwulugo, Frances 1 Eng, Teck Yong 1 Fraser, Peter 1 Halliday, Sue Vaux 1 Ibeh, Kevin 1 Khan, Hina 1 Koku, Paul Sergius 1 Lewrick, Michael 1 Linbridge, Andrew 1 Lowe, Robin 1 Mavondo, Felix 1 Mendoza, Felicity 1 Nkamnebe, Anayo D. 1 Nwankwo, Sonny 1 Omar, Ogenyi 1 Pandya, Kaushik V. 1 Piranfar, Hosein 1 Richards, Darlington 1 Rugimbana, Robert 1 Shambare, Maria 1 Shambare, Richard 1 Spickett-Jones, Graham 1 Williams, Robert L. 1
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Published in...
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Entrepreneurship marketing : principles and practice of SME marketing 27
Source
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ECONIS (ZBW) 27
Showing 1 - 10 of 27
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.; Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 418-433). 2011
Persistent link: https://www.econbiz.de/10008822508
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Managing marketing resources : the consultant and the SME
Bathgate, Ian K. - In: Entrepreneurship marketing : principles and practice of …, (pp. 397-417). 2011
Persistent link: https://www.econbiz.de/10008822509
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Religion and the SME
Linbridge, Andrew - In: Entrepreneurship marketing : principles and practice of …, (pp. 385-396). 2011
Persistent link: https://www.econbiz.de/10008822510
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Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny; Richards, Darlington - In: Entrepreneurship marketing : principles and practice of …, (pp. 367-384). 2011
Persistent link: https://www.econbiz.de/10008822512
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Marketing planning in small businesses
Ekwulugo, Frances - In: Entrepreneurship marketing : principles and practice of …, (pp. 356-366). 2011
Persistent link: https://www.econbiz.de/10008822513
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Entrepreneurship growth at risk
Piranfar, Hosein - In: Entrepreneurship marketing : principles and practice of …, (pp. 336-355). 2011
Persistent link: https://www.econbiz.de/10008822514
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Competition and competitive advantage in SMEs
Omar, Maktoba - In: Entrepreneurship marketing : principles and practice of …, (pp. 320-335). 2011
Persistent link: https://www.econbiz.de/10008822516
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Franchising in entrepreneurship marketing
Pandya, Kaushik V. - In: Entrepreneurship marketing : principles and practice of …, (pp. 309-319). 2011
Persistent link: https://www.econbiz.de/10008822517
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Cross-cultural marketing strategies for SMEs
Lowe, Robin; Doole, Isobel; Mendoza, Felicity - In: Entrepreneurship marketing : principles and practice of …, (pp. 285-308). 2011
Persistent link: https://www.econbiz.de/10008822518
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