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Bruwer, Johan
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Fam, Kim-Shyan
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Asia Pacific journal of marketing and logistics
114
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OLC EcoSci
114
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Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
Massey, Graham R.
;
Waller, David S.
;
Wang, Paul Z.
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 8-33
Persistent link: https://www.econbiz.de/10010063330
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2
Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia
Moschis, George P.
;
Ong, Fon Sim
;
Abessi, Masoud
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10010063331
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3
Sales promotion in Asia: successful strategies for Singapore and Malaysia
McNeill, Lisa
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10010063332
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4
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
Weng, Jee Teck
;
Run, Ernest Cyril de
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 70-101
Persistent link: https://www.econbiz.de/10010063333
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5
A critical model of brand experience consequences
Shamim, Amjad
;
Butt, Muhammad Mohsin
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10010063334
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6
Marketing of postgraduate education in Taiwan: issues for foreign universities
Muthaly, Siva
;
Lobo, Antonio C.
;
Jen-Yuan, Jimmy Song
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 118-130
Persistent link: https://www.econbiz.de/10010063335
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7
The effect of multi-level factors on MNEs' market entry success in a small emerging market
Perks, Keith J.
;
Hogan, Stephen P.
;
Shukla, Paurav
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10010063336
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8
Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
Fam, Kim-Shyan
;
Waller, David S.
;
Run, Ernest Cyril de
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10010063337
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9
Parents' perception of teen's influence on family purchase decisions: A study of cultural assimilation
Shergill, Gurvinder S.
;
Sekhon, Harjit
;
Zhao, Min
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 162-177
Persistent link: https://www.econbiz.de/10010063338
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10
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-Fang
;
Lin, Fang-Lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10010093178
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