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Marketing accountability for marketing and non-marketing outcomes
Kumar, Vikas
(
ed.
);
Stewart, David W.
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012642937
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2
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
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3
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.
;
Leykin, Alex
-
2014
Persistent link: https://www.econbiz.de/10010424894
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4
Continuing to broaden the marketing concept : making the world a better place
Iacobucci, Dawn
(
ed.
)
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2020
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First edition
Persistent link: https://www.econbiz.de/10012315891
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5
Marketing in a digital world
Rindfleisch, Aric
(
ed.
);
Malter, Alan J.
(
ed.
)
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2019
-
First edition
Persistent link: https://www.econbiz.de/10012107131
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6
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
7
How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Srinivasan, Shuba
-
2014
Persistent link: https://www.econbiz.de/10010424897
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8
Innovation and strategy
Varadarajan, Rajan
(
ed.
);
Jayachandran, Satish
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011881684
Saved in:
9
Qualitative consumer research
Belk, Russell W.
(
ed.
)
-
2017
-
First edition
Persistent link: https://www.econbiz.de/10011762235
Saved in:
10
The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina
;
Inman, J. Jeffrey
;
Maurer, Jim
; …
-
2014
Persistent link: https://www.econbiz.de/10010424898
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