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Malhotra, Naresh K.
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Review of marketing research
34
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OLC EcoSci
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Measuring value-in-context from a service-dominant logic's perspective
Löbler, Helge
;
Hahn, Marco
- In:
Review of marketing research
10
(
2013
),
pp. 255-282
Persistent link: https://www.econbiz.de/10010185764
Saved in:
2
An introduction to audio and visual research and applications in marketing
Xiao, Li
;
Kim, Hye-jin
;
Ding, Min
- In:
Review of marketing research
10
(
2013
),
pp. 213-253
Persistent link: https://www.econbiz.de/10010185765
Saved in:
3
How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh
;
Hanson, Nicole
- In:
Review of marketing research
10
(
2013
),
pp. 191-212
Persistent link: https://www.econbiz.de/10010185766
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4
Nation equity : integrating the multiple dimensions of country of origin effects
Maheswaran, Durairaj
;
Chen, Cathy Yi
;
He, Junhong
- In:
Review of marketing research
10
(
2013
),
pp. 153-189
Persistent link: https://www.econbiz.de/10010185767
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5
All signals are not created equal : managers' choice of signal under information asymmetry in competitive markets
Rao, Akshay R.
;
Kirmani, Amna
;
Chen, Haipeng
- In:
Review of marketing research
10
(
2013
),
pp. 115-151
Persistent link: https://www.econbiz.de/10010185768
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6
Designing and pricing digital content products and services : a research review
Kannan, Pallassana Krishnan
- In:
Review of marketing research
10
(
2013
),
pp. 97-114
Persistent link: https://www.econbiz.de/10010185769
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7
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
- In:
Review of marketing research
10
(
2013
),
pp. 63-96
Persistent link: https://www.econbiz.de/10010185770
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8
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Review of marketing research
10
(
2013
),
pp. 25-61
Persistent link: https://www.econbiz.de/10010185771
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9
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
- In:
Review of marketing research
10
(
2013
),
pp. 11-16
Persistent link: https://www.econbiz.de/10010185772
Saved in:
10
Assortment variety : too much of a good thing?
Kahn, Barbara E.
;
Weingarten, Evan
;
Townsend, Claudia
- In:
Review of marketing research
10
(
2013
),
pp. 1-23
Persistent link: https://www.econbiz.de/10010185773
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