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Ahn, Euijin
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Journal of promotion management : JPM
86
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OLC EcoSci
86
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Magazine Advertising: Factors Influencing the Effectiveness of Celebrity Advertising
Martn-Santana, Josefa D.
;
Beerli-Palacio, Asuncin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10010109191
Saved in:
2
Creating Online Brand Personality: The Role of Personal Difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10010109192
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3
Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010109193
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4
Substantive and Associative Claims in Environmental Communication: A Study of Fortune 500 Websites
Yu, Jun
;
Coulson, Kevin R.
;
Zhou, Joyce X.
;
Wen, Joseph
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 211-223
Persistent link: https://www.econbiz.de/10010109194
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5
Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact
Dekker, Kim
;
van Reijmersdal, Eva A.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10010109195
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6
The Role of Brand Knowledge in Determining Sponsorship Effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10010109196
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7
Cultural Values in Indian Television Advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10010109197
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8
Modeling the Impact of Marketing Information on Consumer Buying Behavior in a Matured Marketing Environment: An Exploratory Study of the Middle East Consumers
Manickam, S. A.
;
Sriram, B.
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010072618
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9
Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Spears, Nancy
;
Royne, Marla
;
Steenburg, Eric Van
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010072619
Saved in:
10
Culturally Customizing Websites for Immigrant Communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10010072620
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