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Search: isPartOf_id:10009268530
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Theorie
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2
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USA
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Anderson, Erin
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Working paper / Marketing Science Institute, Research Program
9
[Working paper / Marketing Science Institute, Research Program] / Marketing Science Institute, Research Program
1
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ECONIS (ZBW)
9
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1
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
;
Anderson, Erin
-
1987
Persistent link: https://www.econbiz.de/10000801321
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2
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
Papadopoulos, Nicolas
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000814453
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3
How multinationals can cope with gray market imports
Cavusgil, S. Tamer
;
Sikora, Ed
-
1987
Persistent link: https://www.econbiz.de/10000784953
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4
Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute conference
Bucklin, Randolph E.
;
Schmalensee, Diane H.
-
1987
Persistent link: https://www.econbiz.de/10000818687
Saved in:
5
Servqual: a multiple-item scale for measuring customer perceptions of service quality
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
1986
Persistent link: https://www.econbiz.de/10000767760
Saved in:
6
Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10000767763
Saved in:
7
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
8
The pricing of consumer goods : theory and practice
Shapiro, Benson P.
-
1972
Persistent link: https://www.econbiz.de/10001954679
Saved in:
9
Managing customer satisfaction in consumer service businesses
Czepiel, John A.
-
1980
Persistent link: https://www.econbiz.de/10000694345
Saved in:
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