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Advertising
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Advances in advertising research
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ECONIS (ZBW)
11
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1
Designing and communicating experience
Waiguny, Martin K. J.
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <Veranstaltung> <18., 2019, Krems an der Donau>
-
2021
Persistent link: https://www.econbiz.de/10012301380
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <Veranstaltung> <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
3
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <Veranstaltung> <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
4
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
;
European …
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
5
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <Veranstaltung> <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
6
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
ICORIA <Veranstaltung> <13., 2014, Amsterdam>
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
7
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 2013]
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
10
Breaking new ground in theory and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
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