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Marketing management
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Shankar, Venkatesh
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Handbook of marketing strategy
26
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ECONIS (ZBW)
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Marketing and democracy
Quelch, John A.
;
Jocz, Katherine E.
- In:
Handbook of marketing strategy
,
(pp. 470-483)
.
2012
Persistent link: https://www.econbiz.de/10009530833
Saved in:
2
Short-term and long-term effects of marketing strategy
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 457-469)
.
2012
Persistent link: https://www.econbiz.de/10009530835
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3
Productivity of marketing strategy
Ratchford, Brian Thomas
- In:
Handbook of marketing strategy
,
(pp. 440-456)
.
2012
Persistent link: https://www.econbiz.de/10009530837
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4
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
Saved in:
5
International entry strategies
Gielens, Katrijn
;
Helsen, Kristiaan
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 391-411)
.
2012
Persistent link: https://www.econbiz.de/10009530839
Saved in:
6
Diffusion and its implications for marketing strategy
Tellis, Gerard J.
;
Chandrasekaran, Deepa
- In:
Handbook of marketing strategy
,
(pp. 376-390)
.
2012
Persistent link: https://www.econbiz.de/10009530849
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7
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
8
First-mover pioneer strategies
Lieberman, Marvin B.
;
Montgomery, David B.
- In:
Handbook of marketing strategy
,
(pp. 339-361)
.
2012
Persistent link: https://www.econbiz.de/10009530852
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9
Private label strategies - myths and realities
Sethuraman, Raj
;
Raju, Jagmohan Singh
- In:
Handbook of marketing strategy
,
(pp. 318-335)
.
2012
Persistent link: https://www.econbiz.de/10009530853
Saved in:
10
Cultural brand strategy
Holt, Douglas B.
- In:
Handbook of marketing strategy
,
(pp. 306-317)
.
2012
Persistent link: https://www.econbiz.de/10009530854
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