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Consumer behaviour
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Labrecque, Lauren I.
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Online consumer behavior : theory and research in social media, advertising, and e-tail
13
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ECONIS (ZBW)
13
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1
Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment
Scheinbaum, Angeline Close
;
Kukar-Kinney, Monika
; …
- In:
Online consumer behavior : theory and research in …
,
(pp. 323-343)
.
2012
Persistent link: https://www.econbiz.de/10009567784
Saved in:
2
Consumer trust and loyalty in e-tail
Chen, Cuiping
;
O'Brien, Matthew
;
Guo, Lin
- In:
Online consumer behavior : theory and research in …
,
(pp. 297-321)
.
2012
Persistent link: https://www.econbiz.de/10009567785
Saved in:
3
Exploring hybrid channels from the customer perspective : offering channels that meet customers' changing needs
Hausman, Angela
- In:
Online consumer behavior : theory and research in …
,
(pp. 269-295)
.
2012
Persistent link: https://www.econbiz.de/10009567787
Saved in:
4
Male consumers' motivations for online information search and shopping behavior
Zayer, Linda Tuncay
;
Coleman, Peter
- In:
Online consumer behavior : theory and research in …
,
(pp. 237-266)
.
2012
Persistent link: https://www.econbiz.de/10009567789
Saved in:
5
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
6
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
7
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
8
Authenticity in online communications : examining antecedents and consequences
Labrecque, Lauren I.
;
Zanjani, Shabnam H. A.
;
Milne, …
- In:
Online consumer behavior : theory and research in …
,
(pp. 133-156)
.
2012
Persistent link: https://www.econbiz.de/10009567796
Saved in:
9
Consumer activism through social media : carrots versus sticks
Albinsson, Pia A.
;
Perera, B. Yasanathi
- In:
Online consumer behavior : theory and research in …
,
(pp. 101-131)
.
2012
Persistent link: https://www.econbiz.de/10009567797
Saved in:
10
Managing new media : tools for brand management in social media
Botha, Elsamari
;
Mills, Adam J.
- In:
Online consumer behavior : theory and research in …
,
(pp. 83-99)
.
2012
Persistent link: https://www.econbiz.de/10009567829
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